Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB - Page 9

6 Meat & Livestock Australia Ltd – 0019/16 - Internet – Social – Other Newsreader Lee Lin Chin gives the instruction to commence ‘Operation Boomerang’ - a mission to rescue Australians from various countries so that they will be able to eat lamb on Australia Day. Dismissed No. of complaints: 130 Issues of concern: Section 2.1 - discrimination, Section 2.3 - violence and Section 2.6 - health and safety. 7 Ultra Tune Australia - 0040/16 - TV – free to air Two women are in a car which goes off a cliff after being put into the wrong gear. Dismissed No. of complaints: 113 Issues of concern: Section 2.1 - discrimination, Section 2.2 - exploitative and degrading and Section 2.4 - sex, sexuality and nudity. 8 Roadshow Film Distributors Pty Ltd – 0266/16 - TV – free to air Advertising for upcoming horror movie. Upheld No. of complaints: 82 Issue of concern: Section 2.3 - Violence. 9 Medibank Private Ltd – 0062/16 - TV – free to air Showed different family groups and highlighted that their product would be good for all of them. Dismissed No. of complaints: 66 Issue of concern: Section 2.4 - sex, sexuality and nudity. 10 Honey Birdette – 0217/16 - Poster Window poster showing woman from behind in revealing underwear. Upheld No. of complaints: 59 Issues of concern: Section 2.1 - discrimination, Section 2.2 - exploitative and degrading and Section 2.4 - sex, sexuality and nudity. Review of Operations 2016 7