Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB | Page 84

2006
2007
2008
2009 2010 2011 2012 2013
PRODUCT CATEGORY ATTRACTING COMPLAINT (%)
Food and Beverages
2014 2015 2016
28.14% 33.25% 14.39% 24.08% 21.92% 18.28% 23.74% 7.99% 7.91% 12.67% 26.26%
Automotive 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.37% 20.51% 0.59% 23.54%
Leisure & Sport 1.73% 2.14% 1.09% 2.84% 3.85% 1.47% 2.01% 2.12% 0.26% 0.45% 12.15%
Entertainment 2.90% 3.09% 3.28% 4.85% 2.88% 7.98% 6.64% 2.05% 2.46% 7.27% 5.31%
Insurance 2.97% 2.44% 5.10% 3.51% 3.27% 2.73% 2.82% 1.17% 2.98% 4.41% 4.34%
Lingerie 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 7.91% 0.94% 3.00% 3.74%
Community Awareness
12.29% 3.39% 9.29% 5.69% 5.58% 7.14% 6.04% 5.42% 11.41% 5.86% 3.58%
Finance/Investment 1.80% 1.30% 2.37% 1.34% 3.46% 0.63% 1.81% 3.15% 0.80% 3.09% 3.04%
Sex Industry 0.00% 0.00% 0.36% 4.35% 5.00% 5.67% 2.82% 4.62% 15.40% 1.18% 2.56%
House goods/services 2.15% 6.03% 7.65% 6.86% 4.42% 4.20% 4.43% 2.20% 1.65% 4.13% 2.13%
Vehicles 8.37% 9.92% 5.28% 5.69% 4.81% 6.51% 6.64% 13.92% 3.00% 14.26% 2.02%
Alcohol 3.14% 2.44% 6.38% 4.00% 5.19% 3.78% 3.02% 7.84% 1.30% 0.73% 1.75%
Clothing 4.31% 2.24% 5.83% 7.69% 7.31% 13.45% 7.44% 8.94% 1.80% 1.77% 1.75%
Gambling 0.00% 0.00% 0.73% 1.51% 0.96% 2.94% 2.21% 1.32% 3.45% 6.54% 1.54%
Toiletries 2.86% 2.94% 3.46% 3.51% 7.88% 6.30% 5.63% 4.25% 11.46% 14.62% 1.24%
Professional services 5.61% 10.77% 5.10% 5.18% 5.38% 5.25% 5.23% 1.32% 9.02% 10.67% 1.19%
Travel 1.09% 0.15% 2.37% 2.01% 0.96% 0.63% 2.41% 4.03% 2.03% 1.32% 0.83%
Hardware/machinery 0.00% 0.00% 1.09% 1.34% 1.35% 1.05% 1.21% 0.37% 0.21% 0.41% 0.54%
Retail 1.17% 1.65% 2.37% 0.33% 1.54% 2.73% 4.23% 4.54% 0.59% 2.18% 0.54%
Health Products 7.94% 1.40% 1.46% 4.35% 3.46% 0.84% 3.02% 2.64% 0.57% 2.09% 0.40%
Bars and Clubs 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.44% 0.19% 0.77% 0.22%
Media 2.22% 2.84% 3.28% 0.17% 1.54% 0.84% 1.81% 0.29% 0.05% 0.00% 0.22%
Toys & Games 0.00% 0.00% 1.09% 0.67% 0.77% 0.84% 1.01% 0.44% 0.14% 0.23% 0.22%
Real Estate 0.00% 0.00% 0.55% 1.00% 0.19% 0.84% 0.80% 1.17% 0.05% 0.23% 0.19%
Education 0.00% 0.00% 0.18% 0.00% 0.96% 0.00% 0.00% 0.00% 0.38% 0.05% 0.13%
Employment 0.00% 0.00% 0.00% 0.00% 0.19% 0.00% 0.00% 0.00% 0.00% 0.14% 0.13%
Telecommunications 2.40% 2.24% 3.46% 3.18% 2.88% 1.47% 1.21% 3.22% 0.24% 0.00% 0.13%
Mobile Phone/SMS 2.44% 2.04% 5.46% 2.17% 0.38% 0.42% 0.00% 1.61% 0.07% 0.09% 0.11%
Information Technology 0.00% 0.00% 0.18% 1.00% 0.77% 0.21% 0.60% 0.15% 0.40% 0.23% 0.08%
Slimming 0.00% 0.00% 0.36% 0.00% 0.19% 0.00% 0.00% 0.00% 0.24% 0.23% 0.08%
Beauty Salon 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.22% 0.19% 0.14% 0.03%
Office goods/services 0.00% 0.00% 0.91% 0.17% 0.00% 0.42% 0.00% 0.00% 0.00% 0.00% 0.03%
Other 5.30% 3.94% 4.74% 2.01% 2.88% 2.10% 1.41% 0.73% 0.19% 0.68% 0.00%
Religion/Beliefs 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 1.25% 0.00% 0.00% 0.00%
Restaurants 1.17% 5.78% 2.19% 0.50% 0.00% 1.26% 1.81% 4.03% 0.00% 0.00% 0.00%
Tourist Attractions 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.29% 0.12% 0.00% 0.00%
100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
TOTAL
METHOD OF COMPLAINT (%)
Online 82.71% 84.05% 87.07% 85.30% 87.76% 93.23% 93.65% 89.61% 87.90% 88.13% 93 .91%
Post 14.47% 13.87% 10.22% 11.85% 11.97% 6.72% 6.34% 10.24% 12.08% 11.83% 6.09%
Fax 2.82% 2.08% 2.71% 2.85% 0.27% 0.05% 0.01% 0.14% 0.02% 0.04% 0.00%
100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
TOTAL
82
Advertising Standards Bureau