Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB

2006 2007 2008 2009 2010 REASON COMPLAINT DID NOT PROCEED TO A CASE (No.) ** continued ... Overseas complaint Overseas web site with no Aust connection Political Advertising Product or service - food 1 2011 2012 2013 2014 2015 2016 0 2 1 2 3 8 1 2 0 0 2 1 1 40 180 307 35 20 15 29 0 4 13 0 5 2 1 Product or service - general 39 98 83 63 67 71 36 Product or service - on radio 4 0 1 0 1 Programming and content 4 16 11 11 17 11 16 Promotion TV and Radio 37 166 161 49 46 32 27 Prohibited Online Content 0 0 0 5 4 2 0 Subliminal advertising 7 8 7 6 4 2 2 Social Issues 0 0 0 0 80 499 78 Tasteless advertising 39 44 45 19 10 16 12 Therapeutic Goods 0 3 8 12 10 12 13 Timing - Cinema 3 1 2 0 0 0 4 Timing - Radio broadcast 4 0 2 0 1 4 0 Timing - TV 23 27 42 19 47 39 36 Tobacco advertising 13 4 2 2 3 1 1 Too many ads 3 3 8 9 4 6 12 Unsolicited mail and products 0 1 0 2 4 5 8 Weight management 4 0 3 12 2 1 0 12 2 5 22 27 29 17 Wicked Campers - need for detailed information Wicked Campers - dislike of advertising 2 0 0 0 0 11 4 6 Advertisement Withdrawn/Discontinued before case established 108 36 26 109 67 34 18 TOTAL 620 1181 1280 1078 1197 1600 1322 ** Following the launch of new Case Management System in March 2010, statistics relating to complaints not proceeding to a case are provided in greater detail. Review of Operations 2016 79

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