Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB - Page 80

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Ad not broadcast in Australia 4 7 4 ASB complainant disatisfied 3 2 6 0 2 6 12 0 11 4 Dissatisfied - ASB Ineffective enforcement 0 0 22 0 14 0 0 ASB - not pre-screening body 0 0 0 1 0 0 0 1 ASB Claims Board Competitor ASB Public Awareness campaign 0 0 3 1 2 3 7 0 2 1 0 0 0 0 Business Practices Unethical 0 2 1 1 3 5 2 Community Service Announcement 3 11 0 0 0 0 0 Competition coupons 0 0 0 1 0 0 0 Dislike of Advertising - AMI radio ads 2 0 2 2 8 16 18 REASON COMPLAINT DID NOT PROCEED TO A CASE (No.) ** Dislike of Advertising - AMI TV Ads 14 1 0 0 5 15 1 Editorial 7 5 6 20 8 8 10 Gambling odds in commentary 2 0 2 2 0 0 1 Gambling product - timing TV 0 0 0 83 74 85 150 Insufficient information to identify ad - general 46 56 59 58 48 55 85 Insufficient information to identify ad - adult content 5 1 0 0 4 0 0 Legality 8 10 13 21 15 13 21 Loud ads 7 2 1 0 1 4 14 43 118 142 134 177 136 118 Misleading country of origin 0 1 1 1 0 0 0 Not an Ad - Food packaging 0 6 0 10 10 6 3 RCMI-Not an ad in Media 0 0 0 2 0 0 1 14 61 44 35 44 26 34 Not an ad - Point of Sale 1 0 0 0 0 1 0 Not an ad - Other Social Media 0 0 0 2 1 1 0 Not an ad - signage on premises 1 2 0 6 0 0 0 Not S2 - ABAC 14 34 31 50 23 49 60 Not S2 - ACMA 0 3 18 11 9 9 12 Not S2 - ADMA 1 0 3 5 4 0 2 Not S2 - e-cigarettes 0 0 0 0 1 1 0 Not S2 - Inappropriate behaviour 0 0 0 20 54 8 11 Not S2 - Disagree with content 0 0 0 80 163 187 218 19 Misleading Truth and Accuracy - NOT FOOD Not an Ad - General Not S2 - General 103 262 214 93 32 46 Not S2 - Dislike Advertising 0 0 0 2 5 8 4 Not S2 - Freedom of Speech 0 0 0 13 14 50 91 Not S2 - Grammar in advertisements 0 0 0 3 2 5 4 Not S2 - Not Discrimination 0 0 0 6 8 5 19 Not S2 - Personal Issue 0 0 0 18 26 55 38 Not S2 - Unfortunate Placement 0 0 0 4 6 2 4 Not S2 - Use of a Personality 0 0 0 2 3 0 12 Not S2 - Use of Children 0 0 0 2 0 2 0 Not S2 - not Wagering code 78 1 Advertising Standards Bureau