Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB - Page 8

1 Most complained about ads in 2016 Ultra Tune Australia - 0024/16 - TV – free to air Two women in skin tight outfits dancing with the tagline ‘we’re into rubber’. Dismissed No. of complaints: 418 Issues of concern: Section 2.1 - discrimination, Section 2.2 - exploitative and degrading and Section 2.4 - sex, sexuality and nudity. 2 Meat & Livestock Australia Ltd – 0017/16 - TV – free to air Newsreader Lee Lin Chin gives the instruction to commence ‘Operation Boomerang’ - a mission to rescue Australians from various countries so that they will be able to eat lamb on Australia Day. Dismissed No. of complaints: 376 Issues of concern: Section 2.1 - discrimination, Section 2.3 - violence and Section 2.6 - health and safety. 3 BCF – 0434/16 - TV – free to air Advertisement promoting boating camping and fishing gear which used the phrase ‘BCFing fun’. Dismissed No. of complaints: 248 Issue of concern: Section 2.5 - language. 4 Meat & Livestock Australia Ltd – 0018/16 - Internet Newsreader Lee Lin Chin gives the instruction to commence ‘Operation Boomerang’ - a mission to rescue Australians from various countries so that they will be able to eat lamb on Australia Day. Dismissed No. of complaints: 241 Issues of concern: Section 2.1 - discrimination, Section 2.3 - violence and Section 2.6 - health and safety. 5 Ultra Tune Australia - 0020/16 - TV – free to air Two women are in a car which breaks down on train tracks. Upheld No. of complaints: 208 Issues of concern: Section 2.1 - discrimination, Section 2.2 - exploitative and degrading and Section 2.4 - sex, sexuality and nudity. 6 Advertising Standards Bureau