Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB - Page 79

2006 2007 REASON COMPLAINTS FELL OUTSIDE CHARTER (No.) ## Not an advertisement - Community service announcements Not an advertisement - Direct distribution to an individual Not an advertisement - Direct mail Not an advertisement - Informercial Not an advertisement - Internet 2008 2009 61 15 67 99 5 1 1 4 11 3 4 2 1 0 0 4 39 11 9 27 Not an advertisement - Label directions 5 1 7 13 Not an advertisement - Local advertising 14 21 16 28 Not an advertisement - Loudness of ads 12 11 8 11 Not an advertisement - Other 48 44 46 11 Not an advertisement - Point of sale 29 28 16 15 5 0 3 9 Not an advertisement - Product name or logo Not an advertisement - Product or service 92 58 84 126 Not an advertisement - Program content or programming 126 13 15 27 Not an advertisement - TV and radio promotional material 186 28 18 35 0 0 88 53 Other - Insufficient information 34 23 33 23 Other - Other 38 31 32 6 6 16 5 53 118 60 33 15 Outside Section 2 - Dislike of advertising 25 19 62 185 Outside Section 2 - Other 70 89 128 27 1 0 7 18 11 26 3 3 Specific industry code - Alcoholic Beverages code 2 12 5 14 Specific industry code - Therapeutic Goods code 1 1 0 3 Specific industry code - Weight Management code 2 0 1 3 43 12 32 81 Within Section 1 - Business practices 6 1 2 3 Within Section 1 - Compliance with law 4 0 1 0 Within Section 1 - Harm to business 1 0 1 2 11 6 10 3 Within Section 1 - Misleading claim about Australian country of origin/content 5 1 0 0 Within Section 1 - Misleading claim of protecting environment 0 0 0 2 Other - Dissatisfied Other - Trivial complaint Outside Section 2 - Broadcast timing Outside Section 2 - Phone sex Outside Section 2 - Political advertising Withdrawn/Discontinued - Other Within Section 1 - Legality Within Section 1 - Misleading or deceptive 186 45 62 32 Within Section 1 - Misrepresentation 6 1 0 2 Within Section 1 - Tobacco 8 0 0 2 1212 577 799 941 TOTAL 2010 2011 2012 2013 2014 2015 2016 see table below ## From 2010, data relating to complaints outside charter is captured in a more detailed form. Review of Operations 2016 77