Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB - Page 78

2006 2007 ISSUES ATTRACTING COMPLAINT (%) 2008 2009 2010 2011 2012 2013 2014 2015 2016 AANA Section 2.1 - Discrimination or vilification 23.25% 28.05% 22.76% 16.31% 19.58% 20.68% 28.49% 18.10% 27.61% 15.76% 27.23% AANA Section 2.4 - Sex, sexuality and nudity 22.23% 37.91% 25.61% 40.54% 45.23% 32.05% 23.41% 23.12% 14.27% 27.32% 22.74% AANA Section 2.3 - Violence 18.01% 8.42% 17.67% 7.93% 9.62% 11.82% 5.92% 16.11% 12.13% 11.80% 17.98% 13.98% 8.31% 11.51% 4.60% 12.30% AANA Section 2.2 - Exploitative and Degrading - - - - - - AANA Section 2.5 - Language 7.55% 1.68% 7.24% 5.35% 4.85% 6.06% 12.17% 7.07% 5.23% 14.01% 11.45% AANA Section 2.6 - Health and Safety 9.70% 10.85% 6.04% 8.38% 9.62% 13.59% 9.50% 15.64% 9.38% 10.46% 5.36% Other 14.69% 4.86% 15.84% 17.04% 3.12% 1.33% 2.10% 5.57% 16.61% 12.06% 1.52% AANA Food and Beverage Code 0.00% 0.37% 1.26% 2.47% 3.08% 6.35% 1.03% 1.09% 1.87% 0.76% 0.56% FCAI Code 1.84% 4.91% 3.09% 1.19% 1.13% 3.55% 1.87% 4.35% 1.25% 2.56% 0.29% - - - - - - - - - - 0.26% AANA Advertising to Children Code 2.73% 2.95% 0.49% 0.63% 2.34% 1.33% 0.76% 0.00% 0.05% 0.23% 0.17% AFGC Resp Childrens Marketing Initiative 0.00% 0.00% 0.00% 0.00% 0.87% 1.03% 0.16% 0.39% 0.04% 0.12% 0.09% Quick Service Restaurant Resp Childrens Marketing Initiative 0.00% 0.00% 0.00% 0.16% 0.52% 1.48% 0.41% 0.21% 0.04% 0.17% 0.03% AANA Wagering Code AANA Environmental Code TOTAL 76 0.00% 0.00% 0.00% 0.00% 0.04% 0.74% 0.21% 0.05% 0.01% 0.15% 0.03% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% RRRPGfW'F6r7FF&G2'W&VP