Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB | Page 77

2006
2007
2008
BOARD DETERMINATIONS (No., by Advertisement)
2009 2010 2011 2012 2013 2014 2015 2016
Withdrawn before board
determination 13 5 10 11 29 10 24 17 30 30 43
Upheld 28 36 62 81 49 54 69 61 62 80 71
488 405 477 503 442 412 404 348 453 391 462
38 11 16 21 11 19
Dismissed
Not proceeding to Board
TOTAL
529
446
549 595 520 514 508 442 566 512 595
2.25% 1.81% 1.80% 1.86% 1.74% 1.15% 2.52% 2.10% 1.72%
19 - 29 14.99% 15.81% 15.62% 18.72% 18.38% 13.34% 14.79% 14.88% 13.22%
30 - 39 23.11% 22.35% 22.55% 25.35% 22.24% 21.13% 20.15% 20.67% 21.38%
40 - 54 30.56% 28.34% 25.36% 29.68% 31.22% 34.66% 31.00% 30.77% 31.54%
55 - 65 11.15% 11.40% 9.88% 11.77% 12.46% 15.18% 14.16% 14.63% 21.11%
5.02%
AGE RANGE OF
COMPLAINTS (%)
< 19
> 65
Unspecified
TOTAL
3.28% 3.44% 3.09% 3.91% 3.55% 4.51% 5.64% 5.35% 14.66% 16.85% 21.70% 8.72% 10.42% 10.03% 11.73% 11.60% 6.02%
100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
GEOGRAPHIC SOURCE OF COMPLAINTS (%)
NSW 36.77% 35.63% 34.47% 36.77% 35.98% 29.16% 32.52% 31.77% 37.63% 30.00% 30.60%
VIC 22.59% 20.18% 23.53% 21.16% 24.22% 21.49% 22.24% 23.08% 25.43% 25.64% 26.46%
QLD 17.01% 19.79% 20.51% 18.38% 22.73% 27.82% 21.88% 20.84% 14.58% 19.12% 19.62%
WA 7.84% 9.80% 7.17% 9.63% 6.81% 8.43% 9.26% 9.52% 9.79% 10.94% 10.77%
SA 10.08% 9.80% 9.24% 9.83% 6.53% 9.81% 9.81% 9.05% 8.96% 8.95% 6.61%
TAS 2.31% 1.54% 1.48% 1.62% 1.07% 1.00% 1.98% 2.99% 1.25% 2.39% 2.83%
ACT 2.58% 2.50% 2.90% 2.16% 2.29% 1.38% 1.98% 2.13% 1.93% 1.88% 2.06%
NT 0.84% 0.77% 0.70% 0.45% 0.37% 0.91% 0.33% 0.50% 0.33% 0.84% 0.61%
Unspecified 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.11% 0.10% 0.24% 0.43%
100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
TOTAL
GENDER OF COMPLAINANTS (%)
Female 60.45% 65.33% 59.04% 58.68% 69.03% 68.51% 59.11% 60.80% 63.84% 63.73% 68.80%
Male 36.75% 32.67% 36.93% 36.21% 29.90% 30.87% 39.60% 38.66% 35.71% 35.04% 29.49%
1.45% 1.08% 3.11% 4.29% 0.58% 0.43% 1.24% 0.47% 0.26% 0.71% 1.36%
Unspecified
Couple 1.35% 0.92% 0.92% 0.82% 0.49% 0.19% 0.06% 0.07% 0.19% 0.53% 0.34%
TOTAL 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Review of Operations 2016
75