Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB - Page 77

2006 2007 2008 BOARD DETERMINATIONS (No., by Advertisement) 2009 2010 2011 2012 2013 2014 2015 2016 Withdrawn before board determination 13 5 10 11 29 10 24 17 30 30 43 Upheld 28 36 62 81 49 54 69 61 62 80 71 488 405 477 503 442 412 404 348 453 391 462 38 11 16 21 11 19 Dismissed Not proceeding to Board TOTAL 529 446 549 595 520 514 508 442 566 512 595 2.25% 1.81% 1.80% 1.86% 1.74% 1.15% 2.52% 2.10% 1.72% 19 - 29 14.99% 15.81% 15.62% 18.72% 18.38% 13.34% 14.79% 14.88% 13.22% 30 - 39 23.11% 22.35% 22.55% 25.35% 22.24% 21.13% 20.15% 20.67% 21.38% 40 - 54 30.56% 28.34% 25.36% 29.68% 31.22% 34.66% 31.00% 30.77% 31.54% 55 - 65 11.15% 11.40% 9.88% 11.77% 12.46% 15.18% 14.16% 14.63% 21.11% 5.02% AGE RANGE OF COMPLAINTS (%) < 19 > 65 Unspecified TOTAL 3.28% 3.44% 3.09% 3.91% 3.55% 4.51% 5.64% 5.35% 14.66% 16.85% 21.70% 8.72% 10.42% 10.03% 11.73% 11.60% 6.02% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% GEOGRAPHIC SOURCE OF COMPLAINTS (%) NSW 36.77% 35.63% 34.47% 36.77% 35.98% 29.16% 32.52% 31.77% 37.63% 30.00% 30.60% VIC 22.59% 20.18% 23.53% 21.16% 24.22% 21.49% 22.24% 23.08% 25.43% 25.64% 26.46% QLD 17.01% 19.79% 20.51% 18.38% 22.73% 27.82% 21.88% 20.84% 14.58% 19.12% 19.62% WA 7.84% 9.80% 7.17% 9.63% 6.81% 8.43% 9.26% 9.52% 9.79% 10.94% 10.77% SA 10.08% 9.80% 9.24% 9.83% 6.53% 9.81% 9.81% 9.05% 8.96% 8.95% 6.61% TAS 2.31% 1.54% 1.48% 1.62% 1.07% 1.00% 1.98% 2.99% 1.25% 2.39% 2.83% ACT 2.58% 2.50% 2.90% 2.16% 2.29% 1.38% 1.98% 2.13% 1.93% 1.88% 2.06% NT 0.84% 0.77% 0.70% 0.45% 0.37% 0.91% 0.33% 0.50% 0.33% 0.84% 0.61% Unspecified 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.11% 0.10% 0.24% 0.43% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% TOTAL GENDER OF COMPLAINANTS (%) Female 60.45% 65.33% 59.04% 58.68% 69.03% 68.51% 59.11% 60.80% 63.84% 63.73% 68.80% Male 36.75% 32.67% 36.93% 36.21% 29.90% 30.87% 39.60% 38.66% 35.71% 35.04% 29.49% 1.45% 1.08% 3.11% 4.29% 0.58% 0.43% 1.24% 0.47% 0.26% 0.71% 1.36% Unspecified Couple 1.35% 0.92% 0.92% 0.82% 0.49% 0.19% 0.06% 0.07% 0.19% 0.53% 0.34% TOTAL 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Review of Operations 2016 75