Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB - Page 76

2006 2007 2008 2009 2010 ALLOCATION OF COMPLAINTS (No., by Complaint) Complaints within jurisdiction Complaints outside jurisdiction Complaints about already considered advertisements (current year) Complaints about already considered advertisements (previous years) Consistently dismissed complaints Not allocated at 31 December TOTAL See table below for previous year statistics. ASB is now able to maintain statistics about: whether a complaint is within jurisdisction or not, whether a complaint is about an ad which has previously been considered by the Board, whether the complaint raises a matter which has been consistently dismissed by the Board, and complaints which remained unallocated at 31 December. 4,044 2,602 3,596 3,796 3,526 OUTCOME OF COMPLAINTS (No., by Complaint) Number of complaints about ads which did not breach the Code (current year) Number of complaints about ads which did not breach the Code (pre reporting year) Number of complaints about ads which were found to breach the Code See table below for previous year statistics. ASB is now able to maintain statistics that show if a complaint was related to an advertisement considered by the Board in the current year or previous years. 2011 2012 2013 2014 2015 2016 1491 1181 1720 983 2309 1591 3134 1280 1078 1197 1589 1322 443 290 308 1838 601 578 138 211 212 209 447 336 113 102 170 174 194 115 50 37 22 8 8 44 3,416 3,640 2,773 5,735 4,430 5,529 1569 1440 911 3981 1790 4242 138 211 212 203 438 336 353 280 225 202 363 573 Number of complaints about ads that were withdrawn TOTAL OUTCOME OF COMPLAINTS (No. by Complaint - pre 2011) Dismissed Upheld Withdrawn before board determination 2648 1730 2263 2278 1692 164 280 477 521 361 20 15 57 56 Already considered advertisements * # 12 45 17 56 48 49 2,072 1,976 1,365 4,442 2,639 5,200 53 708 Consistently dismissed complaints * see table above 92 Not proceeding to a case 1212 577 799 941 620 TOTAL 4,044 2,602 3,596 3,796 3,526 * Statistics not separately captured prior to 2010 # Prior to 2010, complaints about already considered complaints were aggregated with “Dismissed” complaints. 74 Advertising Standards Bureau