Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB | Page 76

2006
2007
2008
2009
2010
ALLOCATION OF COMPLAINTS (No., by Complaint)
Complaints within jurisdiction
Complaints outside jurisdiction
Complaints about already considered advertisements
(current year)
Complaints about already considered advertisements
(previous years)
Consistently dismissed complaints
Not allocated at 31 December
TOTAL
See table below for previous year statistics.
ASB is now able to maintain statistics about:
whether a complaint is within jurisdisction or
not, whether a complaint is about an ad which
has previously been considered by the Board,
whether the complaint raises a matter which
has been consistently dismissed by the Board,
and complaints which remained unallocated at
31 December.
4,044
2,602
3,596
3,796
3,526
OUTCOME OF COMPLAINTS (No., by Complaint)
Number of complaints about ads which did not
breach the Code (current year)
Number of complaints about ads which did not
breach the Code (pre reporting year)
Number of complaints about ads which were found
to breach the Code
See table below for previous year statistics. ASB
is now able to maintain statistics that show if
a complaint was related to an advertisement
considered by the Board in the current year or
previous years.
2011 2012
2013 2014 2015 2016
1491 1181 1720 983 2309 1591 3134
1280 1078 1197 1589 1322
443 290 308 1838 601 578
138 211 212 209 447 336
113 102 170 174 194 115
50 37 22 8 8 44
3,416 3,640 2,773 5,735 4,430 5,529
1569 1440 911 3981 1790 4242
138 211 212 203 438 336
353 280 225 202 363 573
Number of complaints about ads that were withdrawn
TOTAL
OUTCOME OF COMPLAINTS (No. by Complaint - pre 2011)
Dismissed
Upheld
Withdrawn before board determination
2648 1730 2263 2278 1692
164 280 477 521 361
20 15 57 56
Already considered advertisements * #
12 45 17 56 48 49
2,072 1,976 1,365 4,442 2,639 5,200
53
708
Consistently dismissed complaints *
see table above
92
Not proceeding to a case 1212 577 799 941 620
TOTAL 4,044 2,602 3,596 3,796 3,526
* Statistics not separately captured prior to 2010
# Prior to 2010, complaints about already considered complaints were aggregated with “Dismissed” complaints.
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Advertising Standards Bureau