Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB | Page 73

Which medium were cases seen
and heard on?
Of the advertisements complained about
which were raised as cases, the vast majority
(40.45 per cent) were advertisements seen
on television, this is consistent with previous
years. A further 7.47 per cent of advertisements
complained about were seen on Pay TV.
Advertisement appearing on On-Demand TV
raised 0.69 per cent of cases.
Posters accounted for the second highest overall
percentage of cases (7.99 per cent) and radio
the third at 7.81 per cent. These were followed
closely by Internet (social media) at 7.64 per cent
of cases and Internet at 7.47 per cent. Cases
about static billboards dropped by two per cent to
5.90 per cent, with cases about mobile billboards
decreasing to almost zero, at 0.17 per cent
of cases.
Other mediums with less than
five per cent include transport (4.34 per cent),
print (2.26 per cent), cinema (2.08 per cent)
mail (1.39 per cent) and email (1.22 per cent).
Other mediums each accounted for less than
one per cent of cases.
Review of Operations 2016
40.45%
TV
7.99%
Poster
7.81%
Radio 7.64%
Social Media
$
7.47%
Internet 7.47%
Pay TV 5.90%
Billboard 4.34%
Transport
2.26%
Print 2.08%
Cinema 1.56%
Outdoor 1.39%
Mail
1.22%
Email 1.04%
Out of home
TV 0.69%
TV - On
demand 0.52%
Promo
0.17%
Billboard
Mobile 0.00%
App 0.00%
SMS 0.00%
Flying banner
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