Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB - Page 71

What do people complain about? The fluctuation between sex, sexuality and nudity and the issue of discrimination and vilification as the most complained about issue over the years continued in 2016, with these two issues again taking out the top two spots. Discrimination and vilification accounted for 27.23 per cent of complaints, with sex, sexuality and nudity accounting for 22.74 per cent. The fluctuation in complaints about other issues has also continued. In the years (2006-2015) the percentage of complaints about violence ranged from 5.92 per cent to 18.01 per cent, with 2016 in the higher range at 17.98 per cent. The percentage of concerns raised about language has seen a similar fluctuation, ranging from 1.68 per cent in 2007 to a high in 2015 of 14.01 per cent, with 2016 also in the higher range at 11.45 per cent of complaints. Health and safety concerns raised by complainants dropped significantly in 2016 to the lowest recorded percentage of 5.36 per cent of all complaints. Since the introduction of Section 2.2 (Exploitative and degrading images) section in 2012, complaint percentages have ranged from 13.98 per cent in 2012 to a low in 2015 of 4.60 per cent and a rise in 2016 to 12.30 per cent. A continued low complaint percentage (0.17 per cent in 2016) in relation to the issues raised under the AANA Advertising to Children support results from research conducted in 2015 into community perceptions about advertising directed to children. The research highlighted a low level of general concern about advertising toys or food and beverages to children. Complaint percentages relating to issues raised under the Codes and Initiatives relating to advertising to children and food and beverages also support results from the research. Since a spike in 2011 raising complaints to 6.35 per cent in relation to the AANA Food and Beverage Code, complaints have dropped to under one per cent (0.56%) in 2016. Similarly, complaint percentages relating to the Quick Service Restaurant Re ΝΑ½ΉΝ₯‰±” ‘₯±‘Ι•»Šé5…Ι­•Ρ₯Ήœ)%Ή₯Ρ₯…Ρ₯Ω”₯́±½ά…Ή₯Έ€ΘΐΔ؁ɕ•₯Ω•½Ή±δ(ΐΈΐ́Α•Θ•ΉΠ½˜…±°½΅Α±…₯ΉΡ́…Ή½΅Α±…₯ΉΡΜ)Ι•±…Ρ₯ΉœΡΌΡ‘” I•ΝΑ½ΉΝ₯‰±” ‘₯±‘Ι•»ŠeΜ)5…Ι­•Ρ₯Ήœ%Ή₯Ρ₯…Ρ₯Ω”Ι••₯Ω•©ΥΝΠ€ΐΈΐδΑ•Θ•ΉΠΈ)9M•Ρ₯½Έ€ΘΈΔ€΄₯͍Ι₯΅₯Ή…Ρ₯½Έ½ΘΩ₯±₯™₯…Ρ₯½Έ)9M•Ρ₯½Έ€ΘΈΠ€΄M•ΰ°Ν•αΥ…±₯Ρ䁅ΉΉΥ‘₯Ρδ)9M•Ρ₯½Έ€ΘΈΜ€΄Y₯½±•Ή”)9M•Ρ₯½Έ€ΘΈΘ€΄αΑ±½₯Ρ…Ρ₯Ω”…Ή•Ι…‘₯Ήœ)9M•Ρ₯½Έ€ΘΈΤ€΄1…ΉΥ…”)9M•Ρ₯½Έ€ΘΈΨ€΄!•…±Ρ …ΉM…™•Ρδ)=Ρ‘•Θ)9½½…Ή •Ω•Ι…” ½‘”) $ ½‘”)9]…•Ι₯Ήœ ½‘”)9‘Ω•ΙΡ₯Ν₯ΉœΡΌ ‘₯±‘Ι•Έ ½‘”) I•Νΐ ‘₯±‘Ι•ΉΜ5…Ι­•Ρ₯Ήœ%Ή₯Ρ₯…Ρ₯Ω”)EΥ₯¬M•ΙΩ₯”I•ΝΡ…ΥΙ…ΉΠI•Νΐ ‘₯±‘Ι•ΉΜ)5…Ι­•Ρ₯Ήœ%Ή₯Ρ₯…Ρ₯Ω”)9ΉΩ₯Ι½Ή΅•ΉΡ…° ½‘”(ΐ”)I•Ω₯•ά½˜=Α•Ι…Ρ₯½ΉΜ€ΘΐΔΨ(Τ”(Δΐ”(ΔΤ”(Θΐ”(ΘΤ”(Μΐ”(Ψδ