Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB - Page 70

Where are complaints coming from? The percentage of complaints received from most States and Territories remained consistent with previous years, with the only slight change being that complaints from South Australia dropped by just more than two per cent from 8.95 per cent in 2015 to 6.61 per cent in 2016. Tasmania (2.06 per cent) and the ACT (2.83 per cent) remain close in percentage of complaints with these two regions continuing the trend toward lower level of complaints as with the Northern Territory (0.43 per cent) which had a lower percentage that the unspecified source of complaint (0.61 per cent). As with previous years, the most populous state, New South Wales, topped the percentage of complaints received (30.60 per cent), followed by Victoria with 26.46 per cent. Complaints received from the other States included, Queensland (19.62 per cent), and Western Australia (10.77 per cent) – similar to previous years. 30.60% 26.46% 19.62% NSW VIC QLD 6.61% 2.83% SA ACT 2.06% TAS 10.77% WA 0.43% NT 0.61% Unspecified 68 Advertising Standards Bureau