Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB - Page 7

Snapshot 2016 complaint snapshot Number of complaints received 5,529 Number of complaints made about matters within ASB jurisdiction 3,134 Number of complaints about ads within ASB jurisdiction but previously considered by Board Number of complaints made about matters outside ASB jurisdiction Number of complaints about ads already withdrawn Number of complaints assessed as consistently dismissed issues Number of complaints unassessed at year end 914 1,322 49 115 44 2016 breach or not snapshot Number of ads the Board found consistent with Code and Initiatives Number of complaints about ads found consistent with Code and Initiatives Number of ads the Board found breached a Code or Initiatives Number of complaints about ads that were found to breach the Code or Initiatives 462 4242 71 336 2016 ad snapshot Number of ads complained about 595 Number of cases created but not put forward for consideration by the Board for variety of reasons 19 Number of ads withdrawn by advertiser before consideration by Board 43 Number of ads which were NOT modified or discontinued after a complaint was upheld 18 Review of Operations 2016 5