Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB | Page 7

Snapshot
2016 complaint snapshot
Number of complaints received 5,529
Number of complaints made about matters within ASB jurisdiction 3,134
Number of complaints about ads within ASB jurisdiction but previously considered by Board
Number of complaints made about matters outside ASB jurisdiction
Number of complaints about ads already withdrawn
Number of complaints assessed as consistently dismissed issues
Number of complaints unassessed at year end
914
1,322
49
115
44
2016 breach or not snapshot
Number of ads the Board found consistent with Code and Initiatives
Number of complaints about ads found consistent with Code and Initiatives
Number of ads the Board found breached a Code or Initiatives
Number of complaints about ads that were found to breach the Code or Initiatives
462
4242
71
336
2016 ad snapshot
Number of ads complained about
595
Number of cases created but not put forward for consideration by the Board for variety of reasons 19
Number of ads withdrawn by advertiser before consideration by Board 43
Number of ads which were NOT modified or discontinued after a complaint was upheld 18
Review of Operations 2016
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