Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB | Page 59

AANA Wagering Code
Directed primarily to minors Depiction of minors
Section 2.1 of the Wagering Code states:
Advertising or Marketing Communication for a
Wagering Product or Service must not, having regard
to the theme, visuals and language used, be directed
primarily to Minors. Section 2.2 of the Wagering Code states:
Advertising or Marketing Communication for a
Wagering Product or Service must not depict a
person who is a Minor unless the person is shown
in an incidental role in a natural situation and
where there is no implication they will engage in
wagering activities.
In 2016 the Board considered two cases under
this section.
There are no specific provisions restricting
the placement and frequency of a wagering
advertisement under the Wagering Code. An
advertisement which is not attractive to children
as a result of its theme, visuals and language will
not breach this provision of the Wagering Code.
•
•
The Board dismissed a complaint about a
wagering ad which showed a horse race and
details of a wagering promotion as it was not
directed to children (Crownbet – 0506/16).
The Board dismissed a complaint about a
wagering ad which was broadcast during a
children’s show on Pandora Radio, as the
advertisement itself was not directed to
children (Ladbroke.com.au – 0445/16).
In 2016 the Board upheld a complaint against
one advertisement under this section, noting the
wording is very specific with regards to minors not
being used in advertising material for wagering
products or services unless in an incidental role.
•
The Board upheld a complaint about a
television advertisement promoting a
wagering activity which depicted minors
discussing what they would buy if they had a
lot of money (Make a Wish – 0551/16).
Consumption of alcohol
Section 2.4 of the Wagering Code states:
Advertising or Marketing Communication for a
Wagering Product or Service must not portray,
condone or encourage wagering in combination with
the consumption of alcohol.
In 2016 the Board considered two cases under
this section. In both cases although people were
shown drinking, the Board considered that if it is
not clear that it is alcohol, the advertising is not in
breach of this section.
Review of Operations 2016
•
The Board dismissed a complaint about
an advertisement on television and cinema
which shows a man spitting while cheering
but did not show consumption of any alcohol
(Ladbroke.com.au – 0370/16 and 0371/16).
Promise of winning
Section 2.5 of the Wagering Code states:
Advertising or Marketing Communication for a
Wagering Product or Service must not state or imply a
promise of winning.
In 2016 the Board considered six cases under
this section.
The Board determined that advertising for
wagering products or services which include
promotions such as a ‘matched bonus bet’ or
‘money back’ does not imply a promise of winning.
• The Board dismissed a complaint about a
television advertisement which included a
promotion of receiving a matched bonus bet
up to $50 if you place a certain bet on certain
races and your horse comes second or third
(Crownbet – 0506/16).
• The Board dismissed a complaint about a
television advertisement which depicted a
female presenter on screen talking about a
betting ‘special offer’. A male then walks into
the frame and queries whether the ‘special
offer’ is as special as a money back offer
(William Hill – 0329/16).
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