Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB | Page 55

to breach the Initiative. Two were online
advertisements, two were via social media
channels, one was on a poster; and one was
broadcast on free to air television.
Key issues to be drawn from cases considered by
the Board during 2016 were:
•
•
the Board determining although
advertisements were attractive to children
they were not directly primarily to children
under 12; did not appear in media directed
primarily to children; or did not appear in
media attracting an audience share of greater
than 35 per cent, and therefore the RCMI
did not apply.
- - A video advertisement showing several
teenage boys training to play basketball,
Nestle Australia Ltd: 0297/16 (TV) and
0298/16 (Internet – Social Other).
- - An animated internet advertisement
featuring a male voice over describing a
story about two best friends - including
a square of Dairy Milk walking along
a path, Mondelez Australia Pty Ltd:
0300/16.
- - An internet advertisement featuring
colourful images and text including,
“Create your own LCMs Handball
Legends highlight reel this school
holidays!”, Kellogg (Aust) Pty Ltd:
0421/16.
- - A poster advertisement featuring a
cartoon lion holding a Twirly Pop,
Unilever Australasia: 0465/16.
the Board determining an advertisement
was directly primarily to children and
did not meet the criteria for a healthier
choice product.
- -
A fifteen second film clip on YouTube
showing two young children playing on a
beach who discover a treasure chest with
a Twirly Pop hovering inside, Unilever
Australasia: 0512/16.
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