Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB | Page 51

The Board has also dismissed a number of complaints under Section 2.6 of the Code . The Board ’ s view is :
• Advertising which mentions suicide in an appropriate way which is unlikely to undermine the serious issue will not breach this section of the Code .
• While kissing a dog , or allowing a dog to lick your face or mouth , is not to be encouraged , it is not of itself a breach of prevailing community standards on health and safety .
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A puppy licking a girl ’ s face ( Ferrero Australia Pty Ltd – 0033 / 16 ).
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Highlighting the high suicide rates of returned servicemen and women ( Walking Wounded – 0080 / 16 ).
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Advertising for the movie Suicide Squad ( Roadshow Film Distributors – 0306 / 16 , 0351 / 16 and 0358 / 16 ).
• While infant car safety is a significant issue , advertising which depicts parents forgetting a child is in the car , when the child is not left unattended in the car and is old enough to get themselves out of the car , will not be seen as a breach of this section of the Code .
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A television advertisement where parents having a conversation forget that their daughter is in the back seat ( Volkswagen – 0429 / 16 ).
• There is significant community concern about the promotion or encouragement of unhealthy body weights , however advertising which does not encourage being underweight , and shows healthy looking bodies does not present material which would be contrary to prevailing community standards on health and safety in relation to body image .
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A woman describing how she lost weight before a wedding by using the advertised product ( Hypoxi Head Office – 0373 / 16 ).
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A ‘ skinny ’ weight loss product ( Pharmabrands Labs – 0058 / 16 and 0066 / 16 ).
• While advertising should avoid normalising inappropriate behaviours such as theft , this behaviour does not on its own contravene community standards of health and safety .
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A man taking a variety of objects from a hotel , including a lamp and a robe ( Sportsbet – 0428 / 16 ).
Review of Operations 2016
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