Advantage ( 0253 / 16 ), Offshore Surf ( 0034 / 16 ) and General Pants Group ( 0161 / 16 and 0155 / 16 ).
• Although relevant to the product or service being advertised , advertisements can still cross the line of acceptability if the use of sex , sexuality and nudity is too explicit . The Board ’ s view is :
• Advertisements for lingerie can breach section 2.4 of the Code if they are overly sexualised and not appropriate for a broad audience .
--
A woman in a red lacy body stocking through which her nipples were visible , accompanied by the text ‘ unwrap me ’ ( Honey Birdette – 0544 / 16 ).
--
A store window advertisement which featured women in lingerie in highly sexualised poses ( City Chic – 0340 / 16 ) and one which featured a woman wearing different styles of lingerie moving in a sexualised way ( Bras n ’ Things – 0331 / 16 ).
• Although legally allowed to be advertised , sex products or services advertisements can breach Section 2.4 of the code if they are overly sexualised and / or depict a high level of nudity .
--
A woman in a g-string and suspenders shown from behind ( Showgirls – 0405 / 16 ).
--
A topless woman looking over her shoulder and pulling down her g-string ( My Alibi – 0399 / 16 ).
--
A woman ’ s legs spread apart and a male lying between them ( Sexyland – 0052 / 16 ).
--
A female voiceover talking about a new , quieter version of a sex product ( Adultshop . com – 0135 / 16 ).
Humour and sexual innuendo
Humour and sexual innuendo in advertisements considered by the Board generally raised questions of whether the advertisement was appropriate for a broad audience which could include children . The Board ’ s view is :
• Advertising with mild sexual references , which would not easily be understood to be sexual by children , were seen to treat the issue of sex , sexuality and nudity with sensitivity to the relevant audience .
--
Two men in suspended egg chairs to represent testicles ( Pacific Brands Holdings – 0211 / 16 ).
--
A man watching a television show , including a scene which has groaning noises ( Foxtel Management – 0159 / 16 ).
• Advertisements which use double entendre , where a non-sexualised explanation of the meaning would be taken away by children , were seen to treat the issue of sex , sexuality and nudity with sensitivity to the relevant audience .
--
Advertisements with subtle sexual innuendo , which would not easily be understood by a young audience , included : Fairfax Media ( 0422 / 16 ) Chrysler Australia Pty Ltd ( 0049 / 16 and 0079 / 16 ), Boost Juice Bars Australia ( 0130 / 16 ) and Comfort Group ( 0096 / 16 ).
While humour and innuendo can often make an advertisement more acceptable , advertisements often still need to be appropriate for a broad audience . The Board upheld a number of advertisements in this area . The Board ’ s view is :
• Advertising which is able to be viewed by children must still treat sex , sexuality and nudity with sensitivity to this audience , regardless of humour used .
--
A number of transport advertisement with inappropriate images and / or phrases ( Wicked Campers - 0394 / 16 , 0363 / 16 , 0252 / 16 , 0154 / 16 , 0122 / 16 , 0109 / 16 , 0026 / 16 and 0027 / 16 ).
Nudity
The Board has recently found several advertisements to be in breach of Section 2.4 of the Code in relation to nudity . The Board ’ s view is :
• Advertising which contains explicit nudity will often be found to breach this section of the Code , especially if in a medium which is likely to be seen by children .
--
Various images of women including one woman with her full breasts exposed ( Bikini Girls Massage – 0497 / 16 ).
• Advertising which features naked or semi-naked people may breach the Code if the people are in a sexualised pose , even if there is no explicit nudity .
--
A young woman lifting up her shirt to expose the bottom of her breast ( Dope Lemon – 0482 / 16 ).
--
Naked and semi-naked couples in sexualised positions ( Brand Collective – 0401 / 16 ).
--
A topless woman lying on top of a topless man ( Lonsdale London – 0216 / 16 ).
• Images of naked people , even when the advertising is not sexually suggestive , may be considered inappropriate if able to be viewed by a broad audience including children .
--
A cartoon image of a mermaid with large breasts and stars over her nipples ( Wet Dreams Aquatics – 0199 / 16 ).
Certain levels of nudity can be considered acceptable by the Board if it is presented in a manner appropriate to the audience and does not expose genitalia or contain overly sexualised content . The Board ’ s view is :
• Advertising which suggests nudity but where the people featured are adequately covered will usually be considered acceptable where the nudity is not sexualised .
--
A naked actress lying on the ground holding her arm across her breasts ( Coca-Cola Amatil – 0588 / 16 ).
--
Two women seen from behind lifting their tops up to flash motorists ( Coty Australia – 0120 / 16 ).
Review of Operations 2016
41
Advantage (0253/16), Offshore Surf
(0034/16) and General Pants Group
(0161/16 and 0155/16).
•
•
•
Although relevant to the product or service
being advertised, advertisements can still
cross the line of acceptability if the use of
sex, sexuality and nudity is too explicit. The
Board’s view is:
Advertisements for lingerie can breach
section 2.4 of the Code if they are overly
sexualised and not appropriate for a
broad audience.
- - A woman in a red lacy body stocking
through which her nipples were visible,
accompanied by the text ‘unwrap me’
(Honey Birdette – 0544/16).
- - A store window advertisement which
featured women in lingerie in highly
sexualised poses (City Chic – 0340/16)
and one which featured a woman wearing
different styles of lingerie moving in a
sexualised way (Bras n’ Things – 0331/16).
Humour and sexual innuendo Nudity
Humour and sexual innuendo in advertisements
considered by the Board generally raised questions
of whether the advertisement was appropriate for
a broad audience which could include children.
The Board’s view is: The Board has recently found several
advertisements to be in breach of Section 2.4 of
the Code in relation to nudity. The Board’s view is:
•
•
Although legally allowed to be advertised,
sex products or services advertisements can
breach Section 2.4 of the code if they are
overly sexualised and/or depict a high level
of nudity.
- - A woman in a g-string and suspenders
shown from behind (Showgirls –
0405/16).
- - A topless woman looking over her
shoulder and pulling down her g-string
(My Alibi – 0399/16).
- - A woman’s legs spread apart and a male
lying between them (Sexyland – 0052/16).
- - A female voiceover talking about a
new, quieter version of a sex product
(Adultshop.com – 0135/16).
Advertising with mild sexual references,
which would not easily be understood to be
sexual by children, were seen to treat the issue
of sex, sexuality and nudity with sensitivity to
the relevant audience.
- - Two men in suspended egg chairs
- - A man watching a television show,
including a scene which has groaning
noises (Foxtel Management – 0159/16).
Advertisements with subtle sexual
innuendo, which would no Ё��ͥ�䁉�)չ����ѽ����䁄��չ���Ց�����������Ց���)��ə���5���������ȼ�ؤ�
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