Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB - Page 4

Who we are 2016 The Advertising Standards Bureau (ASB) administers Australia’s national system of self-regulation in relation to both public and competitor complaints. This is achieved through the independent complaints resolution processes of the Advertising Standards Board and the Advertising Claims • explaining the role of advertising in a free enterprise system • running other regulatory systems as contracted from time to time. The ASB has an ongoing commitment to international best practice in advertising self-regulation and measures its performance in administering Australia’s advertising self-regulation system against international standards. The European Advertising Standards Alliance (EASA) and the World Federation of Advertisers best practice guides and the International Chamber of Commerce Consolidated Code of Advertising and Marketing Communication Practice all provide important benchmarks in this area. In 2016 the ASB administered the following codes of practice: Public complaints about particular advertisements in relation to the issues below are considered cost-free to the community by the Advertising Standards Board: • Australian Association of National Advertisers (AANA) Code of Ethics • health and safety • use of language • ANA Code for Advertising and Marketing A Communications to Children • se of sexual appeal in a manner that is u exploitative and degrading • ANA Food and Beverages Advertising and A Marketing Communication Code • discriminatory portrayal of people • ANA Environmental Claims in Advertising A and Marketing Code • concern for children • portrayal of violence, sex, sexuality and nudity Advertising self-regulation has been part of the Australian advertising landscape for the past 40 years. The current system is not the original system of advertising self-regulation in Australia. It was preceded by the Advertising Standards Council (ASC) established in 1974 to hear consumer complaints about advertisements and determine if they were in line with the Advertising Code of Ethics. • ANA Wagering Advertising & Marketing A Communication Code • advertising to children • advertising of food and beverages • ederal Chamber of Automotive Industries F (FCAI) Voluntary Code of Practice for Motor Vehicle Advertising • advertising of motor vehicles • advertising of wagering • ustralian Food and Grocery Council A (AFGC) Responsible Children’s Marketing Initiative of the Australian Food and Beverage Industry An Independent Review process continues to provide the community and advertisers a channel through which they can appeal decisions made by the Advertising Standards Board. • FGC Quick Service Restaurant Initiative A for Responsible Advertising and Marketing to Children. Board respectively. The Bureau was established, in 1998, for the purposes of: • • 2 establishing and monitoring a self-regulatory system to regulate advertising standards in Australia promoting confidence in, and respect for, the general standards of advertising on the part of the community and the legislators The ASB also works with the Alcohol Beverages Advertising Code (ABAC) management scheme, and accepts, and forwards to the ABAC administrator, all complaints about alcohol advertisements in order to provide a seamless complaint lodgement system for consumers. Competitor claims between advertisers in relation to truth, accuracy and legality of particular advertisements are considered on a user-pays basis by the Advertising Claims Board. Advertising Standards Bureau