The Board ’ s view
The information included in the Board ’ s view section is offered as a guide to previous determinations and cannot be relied upon as the determination which may be reached by the Board in future cases .
Applying the Codes and Initiatives
When considering complaints about advertising , the Advertising Standards Board is bound by a number of Codes and Initiatives . These Codes include :
• AANA Code of Ethics
• AANA Food & Beverages Code
• AANA Code for Advertising & Marketing Communications to Children
• AFGC Responsible Children ’ s Marketing Initiative ( RCMI ) for the Australian Food and Beverage Industry
• AFGC Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children ( QSRI )
The majority of cases considered by the Advertising Standards Board fall under the AANA Code of Ethics . The Board considers cases under Section 2 of the Code , which until 2017 was divided into six sections :
2.1 Discrimination and vilification
2.2 Exploitative and degrading
2.3 Violence
2.4 Sex , sexuality and nudity
2.5 Language
2.6 Health and safety .
• FCAI Motor Vehicle Code
• AANA Environmental Claims in Advertising and Marketing Code
• AANA Wagering Advertising and Marketing Communications Code .
30 Advertising Standards Bureau