Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB - Page 24

Changes made - high standards for wagering advertising set On 1 July 2016 the Advertising Standards Bureau (ASB) began accepting complaints under the Australian Association of National Advertisers (AANA) Wagering Advertising & Marketing Communication Code. The new Code covers advertising or marketing communications on any medium which is undertaken by, or on behalf of a licenced operator of wagering product or services. This includes advertising for betting on horse races, harness races, greyhound races, sporting events, novelty events or other contingencies (or a series of races, events or contingencies); but does not include gaming, such as casino games or electronic gaming machines, keno, lotto and lottery products or trade promotions. Parameters of the Wagering Code were set early with an independent review indicating that the Board was fair to take a broad interpretation of what constitutes a ‘wagering activity’ (Case 0447/16). The Board has determined that it is not necessary for an advertisement to depict someone placing a wager to constitute a wagering activity, and that depicting someone using a wagering app or website is enough to meet this definition. For the purposes of this code, Wagering Product or Service includes betting on fantasy sport teams, odds compilation and tipping services offered or provided by a Licensed Operator. Companies advertising wagering products or services need to ensure they are familiar with the provisions of the new AANA Code, or risk their campaign being banned. Between 1 July and 31 December 2016, the Advertising Standards Board considered 10 cases under its provisions and upheld complaints about three under the new AANA Wagering Advertising & Marketing Communication Code (the Wagering Code). While the Board previously considered gambling advertising under the Health and Safety provision of the AANA Code of Ethics (and will continue to do so for advertisements not falling within the provisions of the Wagering Code or for non-wagering related issues in a wagering ad), the new Wagering Code has allowed the Board to take a stronger stance on specific issues in wagering advertising, particularly around issues of depiction of minors and excess participation in wagering activities. 22 Advertising Standards Bureau