Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB | Page 21

Championing self-regulation in the region
and internationally
What is APEC and who?
The Asia-Pacific Economic Cooperation
(APEC) is a forum for 21 member
economies in the Asia-Pacific region that
promotes free trade throughout the region.
The member economies are:
• Australia
• Brunei Darussalam
• Canada
• Chile
• Chinese Taipei
• Hong Kong, China
• Indonesia
• Japan
• Malaysia
• Mexico
• New Zealand
• Papua New Guinea
• People’s Republic of China
• Peru
• Republic of Korea
• Russia
• Singapore
• Thailand
• The Philippines
• The United States
• Viet Nam.
Review of Operations 2016
APEC advertising
self‑regulation network
The Advertising Standards Bureau (ASB)
is committed to the ongoing development,
refinement and capacity building of advertising
self-regulation both in Australia and beyond. This
works increases the credibility of self-regulation
by expanding best practice around the Asia
Pacific Region.
Since 2012 the ASB has continued to champion
advertising self-regulation in the Asia Pacific
region through its leadership of a programme of
work through APEC.
As part of this work, the ASB continues
to champion the importance of advertising
self-regulation and best practice in advertising
standards in the APEC region through the
Mentoring Network.
When communicating internationally with
other advertising regulation organisations there
are a number of challenges that arise, including
time-zone challenges and technology access
(access to the internet is not a given for all our
neighbours) as well as language barriers.
The ASB will continue to address these challenges
and is looking forward to continuing to build
this network and engage with APEC economies
in 2017.
In 2016 the ASB took advantage of the
opportunity of a third APEC advertising
self-regulation workshop in Peru to further
develop an Advertising Self-Regulation Network.
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