Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB | Page 18

Strategic intent
ASB administers a transparent, robust, accessible
and fair self-regulation system for advertising.
Our purpose Our vision Our values
ASB exists to give voice to consumer values
and guide industry in maintaining decent,
honest advertising aligning with prevailing
community values. The Advertising Standards Bureau is the
foremost authority in Australia for adjudication
of complaints about advertising and
marketing communications. • Transparency in decision making.
• Accountability to advertisers and
the community.
• Responsive to complaints.
• Independent decision making.
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Advertising Standards Bureau