Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB - Page 18

Strategic intent ASB administers a transparent, robust, accessible and fair self-regulation system for advertising. Our purpose Our vision Our values ASB exists to give voice to consumer values and guide industry in maintaining decent, honest advertising aligning with prevailing community values. The Advertising Standards Bureau is the foremost authority in Australia for adjudication of complaints about advertising and marketing communications. • Transparency in decision making. • Accountability to advertisers and the community. • Responsive to complaints. • Independent decision making. 16 Advertising Standards Bureau