Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB | Page 11
Chairmen’s report
Ian Alwill – retiring Chair David Scribner – Acting Chair
My last year as Chair of the
Board of Directors of the
Advertising Standards Bureau,
continued as my term began
– making the advertising
self-regulation system in
Australia operate in a robust
manner, enabling the Directors,
the Bureau and Advertising
Standards Board to meet the
challenges of such a rapidly
evolving advertising system. We have great respect for
the work done by previous
members of the Bureau
Board and thank them all for
leaving us with an advertising
complaints system that is
able to meet all challenges
and adapt quickly to
coming changes.
Certainly the challenge to meet community,
industry and government expectations, in the
context of rapid and paradigm shifting advertising
practice, have been a constant in my 12 years on
the Board of Directors and I expect that will not
change in the future.
The challenges are welcome and have driven
positive changes to the Bureau, Board and
self-regulation in general and I see this as
something which needs to continue into the
future. The Bureau’s work in championing
self-regulation of advertising in the APEC region
has been another positive role, of which I have
been excited to be part. The potential economic
benefit to the region is vast.
The current Board of Directors is motivated
to uphold and further develop elements of the
complaint handling process of the advertising
self-regulation system. As determined by the
industry, community and government.
The need to have a thorough understanding of
all stakeholder requirements is one of the main
objectives the Board will be working toward
during the coming year. I believe this work
will ensure the system continues to benefit
all stakeholders.
The Directors pay tribute to the dedication of
the Advertising Standards Board and thank
the staff at the Bureau for their dedication in
administering the complaints arm of Australia’s
self-regulation system and also the role they play
in promoting and championing the importance of
self-regulation in the Australian community.
In handing over to the new Board of Directors
I know am leaving them with a significant and
important responsibility in ensuring the Bureau,
Board and advertising self-regulation in Australia
is maintained at the world-leading level it
currently holds.
Review of Operations 2016
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