|
ANALYSIS OF CASES BY MEDIA (%) ****
TV - Free to air
|
52.12 % |
42.02 % |
45.07 % |
44.13 % |
44.77 % |
42.71 % |
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TV - Pay |
5.77 % |
5.04 % |
5.43 % |
7.98 % |
7.34 % |
8.38 % |
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Billboard - static |
5.77 % |
11.55 % |
8.45 % |
8.45 % |
5.14 % |
6.99 % |
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Transport |
2.50 % |
4.62 % |
3.82 % |
5.40 % |
7.89 % |
6.59 % |
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Radio |
5.96 % |
6.93 % |
5.63 % |
6.81 % |
7.16 % |
6.59 % |
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Internet |
6.73 % |
6.93 % |
10.26 % |
7.04 % |
7.16 % |
6.39 % |
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Poster |
4.23 % |
8.40 % |
4.02 % |
5.87 % |
6.42 % |
5.99 % |
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Print |
9.62 % |
8.19 % |
6.44 % |
5.87 % |
5.14 % |
4.39 % |
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Internet - Social Media |
0.00 % |
0.00 % |
3.02 % |
1.41 % |
2.20 % |
3.59 % |
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Outdoor |
5.00 % |
3.15 % |
4.23 % |
3.52 % |
2.94 % |
2.40 % |
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Mail |
0.96 % |
2.73 % |
2.01 % |
0.47 % |
0.55 % |
1.40 % |
|||||
TV-On demand |
- |
- |
- |
- |
- |
1.00 % |
|||||
Promo material |
0.00 % |
0.00 % |
0.00 % |
0.23 % |
0.37 % |
1.00 % |
|||||
Cinema |
1.35 % |
0.42 % |
1.41 % |
2.35 % |
1.47 % |
0.80 % |
|||||
Billboard - mobile |
- |
- |
- |
- |
0.18 % |
0.80 % |
|||||
App |
0.00 % |
0.00 % |
0.00 % |
0.23 % |
0.55 % |
0.60 % |
|||||
TV - Out of Home |
- |
- |
- |
- |
0.55 % |
0.40 % |
|||||
Flying banner |
0.00 % |
0.00 % |
0.00 % |
0.23 % |
0.18 % |
0.00 % |
|||||
SMS |
0.00 % |
0.00 % |
0.20 % |
0.00 % |
0.00 % |
0.00 % |
|||||
TOTAL |
100.00 % |
100.00 % |
100.00 % |
100.00 % |
100.00 % |
100.00 % |
|||||
**** This table relates to individual cases , not complaints |
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