Most complained about ads in 2015
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0098 / 15 Holden Ltd
TV ad features a man driving and complaining about “ bloody caravaners ”. Main issue of concern : 2.5 - Language Inappropriate language Dismissed , number of complaints : 161
0036 / 15 Ashley Maddison – Avid Life
TV ad features men singing about “ looking for someone other than my wife ”. Main issue of concern : 2.1 - Discrimination or Vilification Gender Upheld , number of complaints : 138
0253 / 15 Fantastic Snacks Australia
TV ad shows a wife licking chip flavouring off her husband ’ s lips . Main issue of concern : 2.4 - Sex / sexuality / nudity – general Dismissed , number of complaints : 85
0340 / 15 Unicharm Australasia
TV ad features a woman in a variety of stereotypical scenarios related to having her period . Main issue of concern : 2.1 - Discrimination or Vilification Gender Dismissed , number of complaints : 76
0118 / 15 Sportsbet
TV ad which features a sweaty man wiping himself at the gym . Main issue of concern : Other Social Values Dismissed , number of complaints : 71
0208 / 15 Stan
TV ad refers to a cat as a ‘ big pussy ’. Main issue of concern : 2.4 - Sex / sexuality / nudity – general Dismissed , number of complaints : 66
0026 / 15 Unilever Australia
TV ad for a hair product which features two men kissing . Main issue of concern : 2.4 - Sex / sexuality / nudity – general Dismissed , number of complaints : 62
0326 / 15 Hyundai Motor Company Australia Pty Ltd
TV ad features a woman flicking her belt at a snake . Main issue of concern : 2.3 - Violence Cruelty to animals Dismissed , number of complaints : 59
0291 / 15 SCA Hygiene Australasia
TV ad featuring people saying “ oh sheet ”. Main issue of concern : 2.5 - Language Inappropriate language Dismissed , number of complaints : 56
0401 / 15 Edgewell
TV ad features three women trimming bonsai plants in front of their crotches . Main issue of concern : 2.4 - Sex / sexuality / nudity – general Dismissed , number of complaints : 53
Review of Operations 2015
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