Advertising Standards Bureau Review of Operations 2015 | Page 89

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

- unlikely interpretation

35

49

51

50

73

87

- consistently dismissed issue

18

15

16

29

36

60

- not of concern to broad community

CONSISTENTLY DISMISSED COMPLAINTS (No.) *

22

20

9

12

17

22

- incorrect about content

3

5

4

13

26

13

- images of food

0

1

6

5

3

4

- food / beverage logos

0

0

1

1

0

3

- consistently dismissed language

12

10

14

17

13

2

- multicultural community

2

5

0

10

6

2

- product name

0

8

1

0

0

1

- consistently dismissed - MLA

0

0

0

33

0

0

90

113

102

170

174

194

TOTAL
* Statistics not separately captured prior to 2010

MEDIA ATTRACTING COMPLAINT (%)
TV

84.81%

85.81%

75.10%

68.59%

59.83%

62.25%

44.16%

65.47%

62.10%

77.72%

71.86%

Pay TV

0.25%

0.18%

0.44%

1.46%

5.61%

2.42%

1.95%

2.90%

3.46%

4.09%

5.15%

Internet

0.00%

0.25%

1.13%

1.13%

2.58%

7.55%

5.57%

7.84%

5.45%

2.08%

3.67%

Radio

2.11%

4.10%

2.36%

2.77%

3.12%

1.66%

3.24%

4.09%

3.57%

1.80%

3.23%

9.69%

26.35%

4.80%

9.59%

5.32%

3.12%

Billboard ***
Transport

0.45%

1.73%

1.62%

3.64%

2.46%

0.76%

3.67%

1.49%

3.50%

2.32%

2.70%

Other

0.00%

0.00%

0.00%

0.40%

0.15%

0.00%

0.00%

0.06%

0.72%

0.99%

2.63%

1.99%

7.43%

1.88%

2.13%

2.22%

2.43%

-

-

2.59%

1.91%

1.58%

1.99%

Poster ***
Internet - Social Media
Print

4.76%

3.85%

4.08%

4.73%

1.92%

3.56%

4.86%

4.94%

4.54%

0.94%

1.46%

Outdoor

6.67%

3.67%

12.80%

16.48%

23.92%

8.40%

1.67%

1.38%

1.55%

0.54%

1.02%

Mail

0.00%

0.00%

0.00%

0.00%

0.29%

1.28%

0.91%

1.16%

0.69%

0.07%

0.44%

Cinema

0.60%

0.42%

2.46%

0.80%

0.11%

0.43%

0.19%

1.41%

0.79%

0.33%

0.31%

Multiple Media
TOTAL

0.35%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

*** Statistics not separately captured prior to 2010. Information on this category aggregated in “Outdoor” category prior to 2010.

Review of Operations 2015

CONSUMER
CODE
SOCIAL MED
INDEPENDEN
TRANSPORT BRIDGIN
STANDARDS PEOPL
INDUSTRY TRAININ
GOVERNMENT ACCOUNTABILIT
LIAISING INTEGRITY CINEM
COOPERATING BILLBOARDS ASSOCIATIN
CONSUMERS ADAPTABLE EDUCATORS SOCIAL MED
UNITING REPORTS CONSUMERS COMMUNICATIN
DETERMINATION TRANSPORT EDUCATORS CODE
ACCOUNTABILITY RESEARCH INTERNET RELIABL
SELF-REGULATE RESPONSIVE MEMBERS TELEVISIO
87
ADVERTISERS POSTERS COMMUNITY DETERMINATION OUTDOO
MERGING BILLBOARDS TRANSPARENCY RADIO COMPLAINT PARTNERIN