Advertising Standards Bureau Review of Operations 2015

2005 2006 2007 2008 2009 REASON COMPLAINT DID NOT PROCEED TO A CASE (No.) ** continued ... Political Advertising Product or service - food 2010 2011 2012 2013 2014 2015 40 180 307 35 20 15 0 4 13 0 5 2 Product or service - general 39 98 83 63 67 71 Product or service - on radio 4 0 1 0 1 Programming and content 4 16 11 11 17 11 Promotion TV and Radio 37 166 161 49 46 32 Prohibited Online Content 0 0 0 5 4 2 Subliminal advertising 7 8 7 6 4 2 Social Issues 0 0 0 0 80 499 Tasteless advertising 39 44 45 19 10 16 Therapeutic Goods 0 3 8 12 10 12 Timing - Cinema 3 1 2 0 0 0 Timing - Radio broadcast 4 0 2 0 1 4 Timing - TV 23 27 42 19 47 39 Tobacco advertising 13 4 2 2 3 1 Too many ads 3 3 8 9 4 6 Unsolicited mail and products 0 1 0 2 4 5 4 0 3 12 2 1 12 2 5 22 27 29 Weight management Wicked Campers - need for detailed information Wicked Campers - dislike of advertising 0 0 0 0 11 4 Advertisement Withdrawn/Discontinued before case established 108 36 26 109 67 34 TOTAL 620 1181 1280 1078 1197 1600 ** Following the launch of new Case Management System in March 2010, statistics relating to complaints not proceeding to a case are provided in greater detail. ODES ONSUMERS OCIAL MEDIA DEPENDENT OVERNMENT ACCOUNTABILITY DUSTRY TRAINING ANSPORT BRIDGING AISING INTEGRITY CINEMA ANDARDS PEOPLE ONSUMERS ADAPTABLE EDUCATORS SOCIAL MEDIA OOPERATING BILLBOARDS ASSOCIATING ETERMINATION TRANSPORT EDUCATORS CODES NITING REPORTS CONSUMERS COMMUNICATING CCOUNTABILITY RESEARCH INTERNET RELIABLE RESPONSIVE MEMBERS TELEVISION LF-REGULATE86 ERGING BILLBOARDS TRANSPARENCY RADIO COMPLAINT PARTNERING DVERTISERS POSTERS COMMUNITY DETERMINATION OUTDOOR Advertising Standards Bureau

Advertising Standards Bureau Review of Operations 2015 | Page 88