Advertising Standards Bureau Review of Operations 2015 | Page 86

COOPERATING BILLBOARDS ASSOCIATING GOVERNMENT ACCOUNTABILITY LIAISING INTEGRITY CINEMA INDUSTRY TRAINING STANDARDS PEOPLE TRANSPORT BRIDGING INDEPENDENT SOCIAL MEDIA CONSUMERS CODES 2005 2006 REASON COMPLAINTS FELL OUTSIDE CHARTER (No.) ## 2007 2008 2009 Not an advertisement - Community service announcements 35 61 15 67 99 Not an advertisement - Direct distribution to an individual 11 5 1 1 4 Not an advertisement - Direct mail 19 11 3 4 2 Not an advertisement - Informercial Not an advertisement - Internet 1 1 0 0 4 30 39 11 9 27 Not an advertisement - Label directions 2 5 1 7 13 Not an advertisement - Local advertising 30 14 21 16 28 Not an advertisement - Loudness of ads 71 12 11 8 11 Not an advertisement - Other 21 48 44 46 11 Not an advertisement - Point of sale 27 29 28 16 15 5 5 0 3 9 Not an advertisement - Product name or logo Not an advertisement - Product or service 29 92 58 84 126 Not an advertisement - Program content or programming 73 126 13 15 27 Not an advertisement - TV and radio promotional material 144 186 28 18 35 0 0 0 88 53 Other - Insufficient information 13 34 23 33 23 Other - Other 37 38 31 32 6 4 6 16 5 53 104 118 60 33 15 30 25 19 62 185 108 70 89 128 27 0 1 0 7 18 10 11 26 3 3 Specific industry code - Alcoholic Beverages code 3 2 12 5 14 Specific industry code - Therapeutic Goods code 1 1 1 0 3 Specific industry code - Weight Management code 2 2 0 1 3 13 43 12 32 81 Other - Dissatisfied Other - Trivial complaint Outside Section 2 - Broadcast timing Outside Section 2 - Dislike of advertising Outside Section 2 - Other Outside Section 2 - Phone sex Outside Section 2 - Political advertising Withdrawn/Discontinued - Other Within Section 1 - Business practices 6 6 1 2 3 15 4 0 1 0 Within Section 1 - Harm to business 0 1 0 1 2 Within Section 1 - Legality 1 11 6 10 3 Within Section 1 - Misleading claim about Australian country of origin/content 0 5 1 0 0 Within Section 1 - Misleading claim of protecting environment 0 0 0 0 2 121 186 45 62 32 1 6 1 0 2 Within Section 1 - Compliance with law Within Section 1 - Misleading or deceptive 2010 2011 2012 2013 2014 2015 see table below CONSUMERS CODES Within Section 1 - Tobacco 3 8 0 0 2 SOCIAL MEDIA INDEPENDENT TOTAL 970 1212 577 799 941 TRANSPORT BRIDGING ## From 2010, data relating to complaints outside charter is captured in a more detailed form. STANDARDS PEOPLE INDUSTRY TRAINING GOVERNMENT ACCOUNTABILITY LIAISING INTEGRITY CINEMA COOPERATING BILLBOARDS ASSOCIATING CONSUMERS ADAPTABLE EDUCATORS SOCIAL MEDIA UNITING REPORTS CONSUMERS COMMUNICATING DETERMINATION TRANSPORT EDUCATORS CODES ACCOUNTABILITY RESEARCH INTERNET RELIABLE SELF-REGULATE RESPONSIVE MEMBERS TELEVISION Advertising Standards Bureau 84 ADVERTISERS POSTERS COMMUNITY DETERMINATION OUTDOOR MERGING BILLBOARDS TRANSPARENCY RADIO COMPLAINT PARTNERING Within Section 1 - Misrepresentation