Advertising Standards Bureau Review of Operations 2015 | Page 86
COOPERATING BILLBOARDS ASSOCIATING
GOVERNMENT ACCOUNTABILITY
LIAISING INTEGRITY CINEMA
INDUSTRY TRAINING
STANDARDS PEOPLE
TRANSPORT BRIDGING
INDEPENDENT
SOCIAL MEDIA
CONSUMERS
CODES
2005
2006
REASON COMPLAINTS FELL OUTSIDE CHARTER (No.) ##
2007
2008
2009
Not an advertisement - Community service announcements
35
61
15
67
99
Not an advertisement - Direct distribution to an individual
11
5
1
1
4
Not an advertisement - Direct mail
19
11
3
4
2
Not an advertisement - Informercial
Not an advertisement - Internet
1
1
0
0
4
30
39
11
9
27
Not an advertisement - Label directions
2
5
1
7
13
Not an advertisement - Local advertising
30
14
21
16
28
Not an advertisement - Loudness of ads
71
12
11
8
11
Not an advertisement - Other
21
48
44
46
11
Not an advertisement - Point of sale
27
29
28
16
15
5
5
0
3
9
Not an advertisement - Product name or logo
Not an advertisement - Product or service
29
92
58
84
126
Not an advertisement - Program content or programming
73
126
13
15
27
Not an advertisement - TV and radio promotional material
144
186
28
18
35
0
0
0
88
53
Other - Insufficient information
13
34
23
33
23
Other - Other
37
38
31
32
6
4
6
16
5
53
104
118
60
33
15
30
25
19
62
185
108
70
89
128
27
0
1
0
7
18
10
11
26
3
3
Specific industry code - Alcoholic Beverages code
3
2
12
5
14
Specific industry code - Therapeutic Goods code
1
1
1
0
3
Specific industry code - Weight Management code
2
2
0
1
3
13
43
12
32
81
Other - Dissatisfied
Other - Trivial complaint
Outside Section 2 - Broadcast timing
Outside Section 2 - Dislike of advertising
Outside Section 2 - Other
Outside Section 2 - Phone sex
Outside Section 2 - Political advertising
Withdrawn/Discontinued - Other
Within Section 1 - Business practices
6
6
1
2
3
15
4
0
1
0
Within Section 1 - Harm to business
0
1
0
1
2
Within Section 1 - Legality
1
11
6
10
3
Within Section 1 - Misleading claim about Australian country of
origin/content
0
5
1
0
0
Within Section 1 - Misleading claim of protecting environment
0
0
0
0
2
121
186
45
62
32
1
6
1
0
2
Within Section 1 - Compliance with law
Within Section 1 - Misleading or deceptive
2010
2011
2012
2013
2014
2015
see table below
CONSUMERS
CODES
Within Section 1 - Tobacco
3
8
0
0
2
SOCIAL MEDIA
INDEPENDENT
TOTAL
970
1212
577
799
941
TRANSPORT
BRIDGING
## From 2010, data relating to complaints outside charter is captured in a more detailed form.
STANDARDS PEOPLE
INDUSTRY TRAINING
GOVERNMENT ACCOUNTABILITY
LIAISING INTEGRITY CINEMA
COOPERATING BILLBOARDS ASSOCIATING
CONSUMERS ADAPTABLE EDUCATORS SOCIAL MEDIA
UNITING REPORTS CONSUMERS COMMUNICATING
DETERMINATION TRANSPORT EDUCATORS CODES
ACCOUNTABILITY RESEARCH INTERNET RELIABLE
SELF-REGULATE RESPONSIVE
MEMBERS
TELEVISION
Advertising Standards
Bureau
84
ADVERTISERS POSTERS COMMUNITY DETERMINATION OUTDOOR
MERGING BILLBOARDS TRANSPARENCY RADIO COMPLAINT PARTNERING
Within Section 1 - Misrepresentation