Advertising Standards Bureau Review of Operations 2015 | Page 85

2005

2006

ISSUES ATTRACTING COMPLAINT (%)

2007

2008

2009

2010

2011

2012

2013

2014

2015

AANA Section 2.4 - Sex,
sexuality and nudity

26.49%

22.23%

37.91%

25.61%

40.54%

45.23%

32.05%

23.41%

23.12%

14.27%

27.32%

AANA Section 2.1 Discrimination or vilification

27.13%

23.25%

28.05%

22.76%

16.31%

19.58%

20.68%

28.49%

18.10%

27.61%

15.76%

AANA Section 2.5 - Language

4.36%

7.55%

1.68%

7.24%

5.35%

4.85%

6.06%

12.17%

7.07%

5.23%

14.01%

Other

14.59%

14.69%

4.86%

15.84%

17.04%

3.12%

1.33%

2.10%

5.57%

16.61%

12.06%

AANA Section 2.3 - Violence

17.38%

18.01%

8.42%

17.67%

7.93%

9.62%

11.82%

5.92%

16.11%

12.13%

11.80%

AANA Section 2.6 - Health and
Safety

6.46%

9.70%

10.85%

6.04%

8.38%

9.62%

13.59%

9.50%

15.64%

9.38%

10.46%

AANA Section 2.2 - Exploitative
and Degrading

-

-

-

-

-

-

-

13.98%

8.31%

11.51%

4.60%

FCAI Code

3.38%

1.84%

4.91%

3.09%

1.19%

1.13%

3.55%

1.87%

4.35%

1.25%

2.56%

AANA Food and Beverage Code

0.00%

0.00%

0.37%

1.26%

2.47%

3.08%

6.35%

1.03%

1.09%

1.87%

0.76%

AANA Advertising to Children
Code

0.20%

2.73%

2.95%

0.49%

0.63%

2.34%

1.33%

0.76%

0.00%

0.05%

0.23%

Quick Service Restaurant Resp
Childrens Marketing Initiative

0.00%

0.00%

0.00%

0.00%

0.16%

0.52%

1.48%

0.41%

0.21%

0.04%

0.17%

AANA Environmental Code

0.00%

0.00%

0.00%

0.00%

0.00%

0.04%

0.74%

0.21%

0.05%

0.01%

0.15%

AFGC Resp Chil