Advertising Standards Bureau Review of Operations 2015 | Page 84

2005

2006

2007

BOARD DETERMINATIONS (No., by Advertisement)

2008

2009

2010

2011

2012

2013

2014

2015

Withdrawn before board
determination

33

13

5

10

11

29

10

24

17

30

30

Upheld

14

28

36

62

81

49

54

69

61

62

80

344

488

405

477

503

442

412

404

348

453

391

38

11

16

21

11

Dismissed
Not proceeding to Board
TOTAL

391

529

446

549

595

520

514

508

442

566

512

2.25%

1.81%

1.80%

1.86%

1.74%

1.15%

2.52%

2.10%

19 - 29

14.99%

15.81%

15.62%

18.72%

18.38%

13.34%

14.79%

14.88%

30 - 39

23.11%

22.35%

22.55%

25.35%

22.24%

21.13%

20.15%

20.67%

40 - 54

30.56%

28.34%

25.36%

29.68%

31.22%

34.66%

31.00%

30.77%

55 - 65

11.15%

11.40%

9.88%

11.77%

12.46%

15.18%

14.16%

14.63%

AGE RANGE OF
COMPLAINTS (%)
< 19

> 65
Unspecified
TOTAL

GEOGRAPHIC SOURCE OF COMPLAINTS (%)

3.28%

3.44%

3.09%

3.91%

3.55%

4.51%

5.64%

5.35%

14.66%

16.85%

21.70%

8.72%

10.42%

10.03%

11.73%

11.60%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

NSW

32.68%

36.77%

35.63%

34.47%

36.77%

35.98%

29.16%

32.52%

31.77%

37.63%

30.00%

VIC

21.19%

22.59%

20.18%

23.53%

21.16%

24.22%

21.49%

22.24%

23.08%

25.43%

25.64%

QLD

24.60%

17.01%

19.79%

20.51%

18.38%

22.73%

27.82%

21.88%

20.84%

14.58%

19.12%

WA

7.98%

7.84%

9.80%

7.17%

9.63%

6.81%

8.43%

9.26%

9.52%

9.79%

10.94%

SA

8.54%

10.08%

9.80%

9.24%

9.83%

6.53%

9.81%

9.81%

9.05%

8.96%

8.95%

TAS

1.84%

2.31%

1.54%

1.48%

1.62%

1.07%

1.00%

1.98%

2.99%

1.25%

2.39%

ACT

2.47%

2.58%

2.50%

2.90%

2.16%

2.29%

1.38%

1.98%

2.13%

1.93%

1.88%

NT

0.60%

0.84%

0.77%

0.70%

0.45%

0.37%

0.91%

0.33%

0.50%

0.33%

0.84%

Unspecified

0.10%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.11%

0.10%

0.24%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

TOTAL

GENDER OF COMPLAINANTS (%)
Female

57.69%

60.45%

65.33%

59.04%

58.68%

69.03%

68.51%

59.11%

60.80%

63.84%

63.73%

Male

38.08%

36.75%

32.67%

36.93%

36.21%

29.90%

30.87%

39.60%

38.66%

35.71%

35.04%

2.13%

1.45%

1.08%

3.11%

4.29%

0.58%

0.43%

1.24%

0.47%

0.26%

0.71%

Unspecified
Couple

2.10%

1.35%

0.92%

0.92%

0.82%

0.49%

0.19%

0.06%

0.07%

0.19%

0.53%

TOTAL

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

82

Advertising Standards Bureau