Advertising Standards Bureau Review of Operations 2015 | Page 83

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
ALLOCATION OF COMPLAINTS ( No ., by Complaint )
Complaints within jurisdiction 1491 1720 983 2309 1591
Complaints outside jurisdiction
Complaints about already considered advertisements
( current year )
Complaints about already considered advertisements
( previous years )
Consistently dismissed complaints
See table below for previous year statistics . ASB is now able to maintain statistics about : whether a complaint is within jurisdisction or not , whether a complaint is about an ad which has previously been considered by the Board , whether the complaint raises a matter which has been consistently dismissed by the Board , and complaints which remained unallocated at 31 December .
1181
443
138
113
1280
290
211
102
1078
308
212
170
1197
1838
209
174
1589
601
447
194
Not allocated at 31 December 50 37 22 8 8 TOTAL 2,956 4,044 2,602 3,596 3,796 3,526 3,416 3,640 2,773 5,735 4,430
OUTCOME OF COMPLAINTS ( No ., by Complaint )
Number of complaints about ads which did not breach the Code ( current year )
Number of complaints about ads which did not breach the Code ( pre reporting year )
Number of complaints about ads which were found to breach the Code
See table below for previous year statistics . ASB is now able to maintain statistics that show if a complaint was related to an advertisement considered by the Board in the current year or previous years .
1569 1440 911 3981 1790
138 211 212 203 438
353 280 225 202 363
Number of complaints about ads that were withdrawn 12 45 17 56 48 TOTAL 2,072 1,976 1,365 4,442 2,639
OUTCOME OF COMPLAINTS ( No . by Complaint - pre 2011 )
Dismissed 1753 2648 1730 2263 2278 1692 Upheld 94 164 280 477 521 361 Withdrawn before board determination 139 20 15 57 56 53 Already considered advertisements * # 708 Consistently dismissed complaints * 92 Not proceeding to a case 970 1212 577 799 941 620 TOTAL 2,956 4,044 2,602 3,596 3,796 3,526
* Statistics not separately captured prior to 2010 # Prior to 2010 , complaints about already considered complaints were aggregated with “ Dismissed ” complaints . see table above
Review of Operations 2015
CONSUMER
CODE SOCIAL MED INDEPENDEN
TRANSPORT BRIDGIN STANDARDSPEOPL INDUSTRY TRAININ
GOVERNMENT ACCOUNTABILIT LIAISING INTEGRITY CINEM
COOPERATING BILLBOARDS ASSOCIATIN
CONSUMERS ADAPTABLE EDUCATORS SOCIAL MED UNITING REPORTS CONSUMERS COMMUNICATIN DETERMINATION TRANSPORT EDUCATORS CODE ACCOUNTABILITY RESEARCH INTERNET RELIABL
SELF-REGULATE RESPONSIVE MEMBERS TELEVISIO
81
ADVERTISERSPOSTERS
COMMUNITY DETERMINATION OUTDOO MERGING BILLBOARDSTRANSPARENCY
RADIO COMPLAINT PARTNERIN