Which medium were cases seen and heard on ?
Of the advertisements complained about which were raised as cases , the vast majority ( 42.71 per cent ) were advertisements seen on television , this is consistent with previous years . A further 8.38 per cent of advertisements complained about were seen on Pay TV , slightly higher than the 7.98 per cent in 2013 .
The third highest percentage of cases was for billboard advertisements at 6.99 per cent , but followed closely by transport and radio advertising both at 6.59 per cent , internet at 6.39 per cent and posters at just below six per cent ( 5.99 per cent ).
Other mediums with less than 5 per cent include internet-social media ( 4.39 per cent ) and outdoor , which includes all advertisement inventory except billboards , mobile billboards and posters such as an A-frame advertisement on a street , ( 2.40 per cent ). All other mediums each recorded less than one per cent of complaints .
42.71 % TV
6.59 % Radio
3.59 % Social Media
DETERMINATION STANDARDS ADVERTISERS BILLBOARDS AUTHORITY POSTERS DETERMINATION INDEPENDENT SELF-REGULATE EDUCATING BILLBOARDS GOVERNMENT TRANSPORT PARTNERING TRANSPORT RADIO BUSINESS BONDING
$
8.36 % Pay TV
6.39 % Internet
2.40 % Outdoor
6.99 % Billboard
5.99 % Poster
1.40 % Mail
LIAISING COMPLAINT CONSOLIDATING
ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE
TELEVISION COOPERATING ACCOUNTABILITY MERGING COMMUNICATING SOCIAL MEDIA
UNITING REPORTS CONSUMERS COMMUNICATING ACCESSIBLE LIAISING
6.59 % Transport
4.39 % Print
1.00 % TV - On demand
ACCOUNTABILITY STANDARDS INTERNET RELIABLE GOVERNMENT
ADVERTISERS RESPONSIVE MEMBERS TELEVISION INITIATIVES ACCOUNTABILITY
DETERMINATIONTRANSPORT EDUCATORS TRANSPARENCY COMMUNICATING TRANSPARENCY RADIO COMPLAINT PARTNERING SELF-REGULATE POSTERS COMMUNITY DETERMINATION OUTDOOR INDEPENDENT PEOPLE
UNITING REPORTS CONSUMERS COMMUNICATING ACCESSIBLE LIAISING
ACCOUNTABILITY STANDARDS INTERNET RELIABLE GOVERNMENT
ADVERTISERS RESPONSIVE MEMBERS TELEVISION INITIATIVES ACCOUNTABILITY
POSTERS COMMUNITY DETERMINATION OUTDOOR INDEPENDENT PEOPLE
TRANSPARENCY RADIO COMPLAINT PARTNERING SELF-REGULATE
LIAISING COMPLAINT DETERMINATION CONSOLIDATING
ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE
MERGING COMMUNICATING SOCIAL MEDIA
TELEVISION COOPERATING ACCOUNTABILITY
STANDARDS ADVERTISERS BILLBOARDS
TRANSPORT AUTHORITY POSTERS
BILLBOARDS PARTNERING
INDEPENDENT
SELF-REGULATE
BONDING
RADIO EDUCATING
BUSINESS GOVERNMENT
DETERMINATION
TRANSPORT
1.00 % Promo
0.55 % Out of home TV
0.80 % Cinema
0.00 % Flying banner
0.80 % Billboard Mobile
78 Advertising Standards Bureau
0.00 % SMS
0.60 % App