Advertising Standards Bureau Review of Operations 2015 | Page 8
2015 complaint snapshot
Number of complaints received
Number of complaints made about matters within ASB jurisdiction
Number of complaints made about matters outside ASB jurisdiction
Number of complaints about ads previously considered by the Board
Number of complaints about ads already withdrawn
Number of complaints assessed as consistently dismissed complaints
Number of complaints unassessed at year end
DETERMINATION TRANSPORT EDUCATORS TRANSPARENCY COMMUNICATING
TRANSPARENCY RADIO COMPLAINT PARTNERING SELF-REGULATE
POSTERS COMMUNITY DETERMINATION OUTDOOR INDEPENDENT PEOPLE
ADVERTISERS RESPONSIVE MEMBERS TELEVISION INITIATIVES ACCOUNTABILITY
ACCOUNTABILITY STANDARDS INTERNET RELIABLE GOVERNMENT
UNITING REPORTS CONSUMERS COMMUNICATING ACCESSIBLE LIAISING
TELEVISION COOPERATING ACCOUNTABILITY
MERGING COMMUNICATING SOCIAL MEDIA
ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE
LIAISING COMPLAINT DETERMINATION CONSOLIDATING
STANDARDS ADVERTISERS BILLBOARDS
AUTHORITY POSTERS
DETERMINATION
INDEPENDENT
SELF-REGULATE
EDUCATING
BILLBOARDS
GOVERNMENT
TRANSPORT
PARTNERING
TRANSPORT
RADIO
BUSINESS
BONDING
Snapshot
4430
1591
1589
1048
48
194
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2015 breach or not snapshot
Number of ads the Board found consistent with Code and Initiatives
Number of complaints about ads found consistent with Code and Initiatives
Number of ads the Board found breached a Code or Initiatives
Number of complaints about ads that were found to breach the Code or Initiatives
391
2228
80
363
2015 ad snapshot
Number of ads complained about
512
Number of cases created but not put forward for consideration by the Board for variety of reasons
11
Number of ads withdrawn by advertiser before consideration by Board
30
Number of ads which were NOT modified or discontinued after a complaint was upheld
13*
* For a more detailed discussion about compliance with Board determinations see the ACHIEVEMENTS SECTION - Our key result areas Beneficiaries/Stakeholders.
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Advertising Standards Bureau