Advertising Standards Bureau Review of Operations 2015 | Page 8

2015 complaint snapshot Number of complaints received Number of complaints made about matters within ASB jurisdiction Number of complaints made about matters outside ASB jurisdiction Number of complaints about ads previously considered by the Board Number of complaints about ads already withdrawn Number of complaints assessed as consistently dismissed complaints Number of complaints unassessed at year end DETERMINATION TRANSPORT EDUCATORS TRANSPARENCY COMMUNICATING TRANSPARENCY RADIO COMPLAINT PARTNERING SELF-REGULATE POSTERS COMMUNITY DETERMINATION OUTDOOR INDEPENDENT PEOPLE ADVERTISERS RESPONSIVE MEMBERS TELEVISION INITIATIVES ACCOUNTABILITY ACCOUNTABILITY STANDARDS INTERNET RELIABLE GOVERNMENT UNITING REPORTS CONSUMERS COMMUNICATING ACCESSIBLE LIAISING TELEVISION COOPERATING ACCOUNTABILITY MERGING COMMUNICATING SOCIAL MEDIA ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE LIAISING COMPLAINT DETERMINATION CONSOLIDATING STANDARDS ADVERTISERS BILLBOARDS AUTHORITY POSTERS DETERMINATION INDEPENDENT SELF-REGULATE EDUCATING BILLBOARDS GOVERNMENT TRANSPORT PARTNERING TRANSPORT RADIO BUSINESS BONDING Snapshot 4430 1591 1589 1048 48 194 8 2015 breach or not snapshot Number of ads the Board found consistent with Code and Initiatives Number of complaints about ads found consistent with Code and Initiatives Number of ads the Board found breached a Code or Initiatives Number of complaints about ads that were found to breach the Code or Initiatives 391 2228 80 363 2015 ad snapshot Number of ads complained about 512 Number of cases created but not put forward for consideration by the Board for variety of reasons 11 Number of ads withdrawn by advertiser before consideration by Board 30 Number of ads which were NOT modified or discontinued after a complaint was upheld 13* * For a more detailed discussion about compliance with Board determinations see the ACHIEVEMENTS SECTION - Our key result areas Beneficiaries/Stakeholders. 6 Advertising Standards Bureau