Advertising Standards Bureau Review of Operations 2015

MERGING BILLBOARDS TRANSPARENCY RADIO COMPLAINT PARTNERIN ADVERTISERS POSTERS COMMUNITY DETERMINATION OUTDOO SELF-REGULATE RESPONSIVE MEMBERS TELEVISIO ACCOUNTABILITY RESEARCH INTERNET RELIAB UNITING REPORTS CONSUMERS COMMUNICATIN DETERMINATION TRANSPORT EDUCATORS COD CONSUMERS ADAPTABLE EDUCATORS SOCIAL MED COOPERATING BILLBOARDS ASSOCIATIN GOVERNMENT ACCOUNTABILI LIAISING INTEGRITY CINEM INDUSTRY TRAININ STANDARDS PEOPL TRANSPORT BRIDGIN INDEPENDEN SOCIAL MED CONSUMER CODE Which mediums attracted complaints? Consistent with previous years, in 2015 the majority of complaints (71.86 per cent) related to advertisements shown on television, the highest percentage since 2006 when 85.81 per cent of complaints related to television advertisements. $ 71.86% TV 5.15% Pay TV 3.67% Internet 3.23% Radio 3.12% Billboard 2.70% Transport 2.63% Other 2.43% Poster 1.99% Social Media 1.46% Print 1.02% Outdoor 0.44% Mail In 2015 internet advertising rose to 3.7 per cent from only 2.08 per cent in 2014, with social media advertising also rising slightly to 1.99 per cent from a lower 1.58 per cent in 2014. Social media advertising accounted for 2.59 per cent of complaints in 2012. RADIO EDUCATING BUSINESS GOVERNMENT DETERMINATION TRANSPORT BONDING SELF-REGULATE INDEPENDENT BILLBOARDS PARTNERING TRANSPORT AUTHORITY POSTERS STANDARDS ADVERTISERS BILLBOARDS TELEVISION COOPERATING ACCOUNTABILITY MERGING COMMUNICATING SOCIAL MEDIA ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE LIAISING COMPLAINT DETERMINATION CONSOLIDATING TRANSPARENCY RADIO COMPLAINT PARTNERING SELF-REGULATE POSTERS COMMUNITY DETERMINATION OUTDOOR INDEPENDENT PEOPLE ADVERTISERS RESPONSIVE MEMBERS TELEVISION INITIATIVES ACCOUNTABILITY ACCOUNTABILITY STANDARDS INTERNET RELIABLE GOVERNMENT UNITING REPORTS CONSUMERS COMMUNICATING ACCESSIBLE LIAISING DETERMINATION TRANSPORT EDUCATORS TRANSPARENCY COMMUNICATING Complaints about radio advertising was back up at a similar level at 3.23 per cent in 2015, with the lowest recorded percentage in 2010 at just 1.66 per cent. Forms of outdoor media were considered under transport, billboard and outdoor mediums. In 2015, billboards dropped to just 3.12 per cent of complaints from a high in 2011 of 26.35 per cent. All other mediums remained at levels similar to previous years. 0.31% Cinema Review of Operations 2015 0.00% Multi Media 77

Advertising Standards Bureau Review of Operations 2015 | Page 79