What do people complain about ?
The fluctuation between sex , sexuality and nudity and the issue of discrimination and vilification as the most complained about issue over the years continued in 2015 , with these two issues again taking out the top two spots . Sex , sexuality and nudity accounted for 27.32 per cent of complaints , with discrimination and vilification accounting for 15.76 per cent .
The fluctuation in complaints about other issues has also continued . In the past five years ( 2011- 2015 ) the percentage of complaints about violence have ranged from 5.92 per cent to 18.11 per cent , with 2015 in the middle of that range at 11.80 per cent . The percentage of concerns raised about language has seen a similar fluctuation , ranging from 5.23 per cent to a high in 2015 of 14.01 per cent and also health and safety 9.38 per cent to 15.64 per cent , with 2015 at the lower end on 10.46 per cent .
Since the introduction of Section 2.2 ( Exploitative and degrading images ) in 2012 , complaint percentages have ranged from 13.98 per cent in 2012 to a low in 2015 of 4.60 per cent .
Results from research conducted in 2015 into community perceptions about advertising directed to children support the low complaint percentages in relation to the issues raised relating to children and food . The research highlighted a low level of general concern about advertising toys or food and beverages to children .
Complaint percentages relating to issues raised under the Codes and Intitiatives relating to advertising to children and food and beverages have historically been low , and 2015 is no different . Since a spike in 2011 raising complaints to 6.35 per cent in relation to the AANA Food and Beverage Code , complaints have dropped to under one per cent ( 0.76 per cent ) in 2015 .
AANA Section 2.4 - Sex , sexuality and nudity
AANA Section 2.1 - Discrimination or vilification
AANA Section 2.5 - Language
BUSINESS BONDING
TRANSPORT RADIO
BILLBOARDS
GOVERNMENT TRANSPORT PARTNERING
SELF-REGULATE EDUCATING
AUTHORITY POSTERS DETERMINATION
INDEPENDENT
76 Advertising Standards Bureau
Other
AANA Section 2.3 - Violence
AANA Section 2.6 - Health and Safety
AANA Section 2.2 - Exploitative and Degrading
FCAI Code
AANA Food and Beverage Code
AANA Advertising to Children Code
Quick Service Restaurant Resp Childrens Marketing Initiative
AANA Environmental Code
AFGC Resp Childrens Marketing Initiative
Similarly , a spike which raised complaint percentages relating to the Quick Service Restaurant Responsible Children ’ s Marketing Intitiative to just 1.48 per cent in 2011 , has fallen and been at under 0.05 per cent of complaints since and in 2015 was just 0.17 per cent . This trend is borne out in relation to the AFGC Responsible Children ’ s Marketing Initiative with a high in 2011 of 1.03 per cent and just 0.12 per cent in 2015 . Similarly , complaint percentages relating to issues raised under the AANA Advertising to Children Code have dropped to almost zero , with just 0.17 per cent in 2015 , a low of zero per cent in 2013 and a high of 1.33 per cent in 2011 .
STANDARDS ADVERTISERS BILLBOARDS
LIAISING COMPLAINT DETERMINATION CONSOLIDATING
ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE
MERGING COMMUNICATING SOCIAL MEDIA
TELEVISION COOPERATING ACCOUNTABILITY
UNITING REPORTS CONSUMERS COMMUNICATING ACCESSIBLE LIAISING
ACCOUNTABILITY STANDARDS INTERNET RELIABLE GOVERNMENT
0 % 5 % 10 % 15 % 20 % 25 % 30 %
ADVERTISERS RESPONSIVE MEMBERS TELEVISION INITIATIVES ACCOUNTABILITY
POSTERS COMMUNITY DETERMINATION OUTDOOR INDEPENDENT PEOPLE
TRANSPARENCY RADIO COMPLAINT PARTNERING SELF-REGULATE
DETERMINATIONTRANSPORT EDUCATORS TRANSPARENCY COMMUNICATING