Advertising Standards Bureau Review of Operations 2015 | Page 77

Where are complaints coming from?
The percentage of complaints received from most
States and Territories remained consistent with
previous years, with complaints from Queensland
(19.12 per cent) lifting back to previous levels of
around 20 per cent from a low of 14.58 per cent
in 2014.

Complaints from Tasmania and ACT have
historically been low, but complaints from
Tasmania have gradually increased to levels similar
to those from the ACT. Conversely, the percentage
of complaints from the ACT have decreased and
hover around only two per cent of complaints.

Interestingly, in 2015, Tasmania again had a
higher percentage of complaints than the ACT.

As with previous years, the most populous
state, New South Wales, topped the percentage

of complaints received (30 per cent), followed
by Victoria with 25.64 per cent. Complaints
received from other States and Territories
included, Queensland (19.12), Western Australia
(10.94 per cent), South Australia (8.95 per cent),
Tasmania (2.39 per cent), Australian Capital
Territory (1.88 per cent) and Northern Territory
(0.84 per cent) remained similar to previous years.

25.64%

19.12%

NSW

VIC

QLD

8.95%

2.39%

SA

TAS

1.88%
ACT

RADIO
EDUCATING
BUSINESS
GOVERNMENT
DETERMINATION
TRANSPORT
BONDING
SELF-REGULATE
INDEPENDENT
BILLBOARDS
PARTNERING
TRANSPORT
AUTHORITY POSTERS
STANDARDS ADVERTISERS BILLBOARDS
TELEVISION COOPERATING ACCOUNTABILITY
MERGING COMMUNICATING SOCIAL MEDIA
ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE
LIAISING COMPLAINT DETERMINATION CONSOLIDATING
TRANSPARENCY RADIO COMPLAINT PARTNERING SELF-REGULATE
POSTERS COMMUNITY DETERMINATION OUTDOOR INDEPENDENT PEOPLE
ADVERTISERS RESPONSIVE MEMBERS TELEVISION INITIATIVES ACCOUNTABILITY
ACCOUNTABILITY STANDARDS INTERNET RELIABLE GOVERNMENT
UNITING REPORTS CONSUMERS COMMUNICATING ACCESSIBLE LIAISING
DETERMINATION TRANSPORT EDUCATORS TRANSPARENCY COMMUNICATING

30.00%

10.94%
WA

0.84%
NT

0.24% Unspecified

Review of Operations 2015

75