• There is significant community concern about the promotion or encouragement of unhealthy body weights , however advertising which does not encourage being underweight , and shows healthy looking bodies does not present material which would be contrary to prevailing community standards on health and safety in relation to body image .
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A television advertisement for a weight loss product which showed testimonials for healthy looking women who had used the product ( Pharmabrands Labs – 0025 / 15 ).
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Health food advertisements which showed healthy looking people include : Mitchell ’ s Quality Foods ( 0265 / 15 ) and Vitaco Health Australia Pty Ltd ( 0441 / 15 and 0442 / 15 ).
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Fashion advertisements where slim models are used include : Estee Lauder Group of Companies ( 0129 / 15 ), Pacific Brands Holdings Pty Ltd ( 0251 / 15 ), Frockaholics ( 0379 / 15 ) and David Jones Ltd ( 0402 / 15 ).
• While some people do not like the services of plastic surgeons to be advertised , believing them to promote negative body images , it is a service that is legally able to be promoted .
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A television advertisement where a husband talks about his wife ’ s plastic surgery ( Cosmetic Elegance – 0321 / 15 ).
• The Board noted that babies can be used in advertisements to demonstrate how a product works when there is no danger to the babies .
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A television advertisement which featured hair thickener being demonstrated on babies to show the possible results with a voiceover stating it is meant for adults ( Toppik – 0043 / 15 ).
• Radio advertising which uses a car horn sound in a way which is unlikely to cause drivers to be distracted to the point of dangerous driving will not breach Section 2.6 of the Code .
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A radio advertisement which included the repeated use of a car horn ( Toot Toot Car Loans - 0126 / 15 ).
• Advertising which would not be attractive to children that uses the word ‘ contamination ’ in relation to tap water , would not discourage children from drinking water .
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A radio advertisement for a water filter which used the term cross-contamination when referring to tap water ( Puratap Pty Ltd – 0131 / 15 ).
• While it is an unfortunate choice for advertisers to use characters that are attractive to children for a product that is not for children , when the labelling of the product indicates it is not suitable for children it does not breach current prevailing community standards on health and safety .
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Print , outdoor and billboard advertising for an energy drink which used popular characters from The Avengers ( Frucor Beverages Australia - 0135 / 15 , 0136 / 15 and 0171 / 15 ).
• While some people would prefer not to see a person licking another person , when this action is between two consenting adults it is not a breach of prevailing community standards on health and safety relating to hygiene .
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A television advertisement which depicted a woman licking her partner ’ s face to taste chip flavouring ( Fantastic Snacks Australia – 0253 / 15 ).
• Advertising which shows someone choosing unhealthy food over exercise , is not a breach of Section 2.6 of the Code when that person is shown to usually be healthy .
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A television advertisement which featured a woman eating a chocolate bar when people thought she was out running ( Nestle Australia Ltd – 0262 / 15 ).
• While kissing a dog , or allowing a dog to lick your face or mouth , is not to be encouraged , it is not of itself a breach of prevailing community standards on health and safety .
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A television advertisement which featured a woman kissing her dog ( AAMI - 0348 / 15 ).
BUSINESS BONDING
TRANSPORT RADIO
BILLBOARDS
GOVERNMENT TRANSPORT PARTNERING
SELF-REGULATE EDUCATING
AUTHORITY POSTERS DETERMINATION
INDEPENDENT
• Advertising which receives health and safety
50 Advertising Standards Bureau
STANDARDS ADVERTISERS BILLBOARDS complaints which are unlikely to be shared by the broad community will usually be found not to breach Section 2.6 of the code .
-- A television advertisement for a dog toy
LIAISING COMPLAINT DETERMINATION CONSOLIDATING which emits a noise which sounds like a child giggling raised the concerns it would encourage dogs to bite children ( Global Shop Direct – 0450 / 15 ).
ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE
MERGING COMMUNICATING SOCIAL MEDIA
TELEVISION COOPERATING ACCOUNTABILITY
UNITING REPORTS CONSUMERS COMMUNICATING ACCESSIBLE LIAISING
ACCOUNTABILITY STANDARDS INTERNET RELIABLE GOVERNMENT
ADVERTISERS RESPONSIVE MEMBERS TELEVISION INITIATIVES ACCOUNTABILITY
TRANSPARENCY RADIO COMPLAINT PARTNERING SELF-REGULATE POSTERS COMMUNITY DETERMINATION OUTDOOR INDEPENDENT PEOPLE
DETERMINATIONTRANSPORT EDUCATORS TRANSPARENCY COMMUNICATING