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Fantastical elements
When considering advertisements under Section 2.6 , the Board can dismiss health and safety concerns if the imagery has elements of fantasy and are obviously unlikely or fictitious . The Board ’ s view was :
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Safety in the home
Health and safety issues in and around the home were considered by the Board in 2015 . The Board upheld a number of advertisements for showing unsafe behaviour in the home . The Board ’ s view was :
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The Board also considered a number of complaints in this area to not breach Section 2.6 of the Code . The Board ’ s view was :
• While there is genuine community concern relating to child safety , particularly newborn and young babies in cots , showing toddlers
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in situations that would be potentially unsafe
Advertising which shows characters
• The issue of electrical safety is something that for younger babies might not be in breach of doing stunts which would not be able to is taken very seriously and advertisements
Section 2.6 of the Code . be performed by a child , as they involve which show unsafe practices around
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vehicles or equipment not easily or readily available to a child , are unlikely to encourage |
electricity will be found to breach Section 2.6 of the Code . |
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A television advertisement where a woman left a bottle in the crib of a toddler |
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copy‐cat behaviour . |
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A television advertisement which showed |
( Dept of Premier QLD – 0007 / 15 ). |
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A television advertisement which featured the fictional character ‘ Captain Risky ’ |
a lot of overloaded power outlets ( Liquor Alliance – 0005 / 15 ). |
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A television advertisement which featured a brief scene of a father lying on a couch |
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performing a number of exaggerated and stylised daredevil acts including racing a car , practicing martial arts and jumping from a high ladder into a plastic backyard |
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A televsion advertisement where power boards were seen to be used around a hot tub ( Australian Insurance Holdings – 0104 / 15 ). |
with a child on his chest ( Apple –
0363 / 15 ).
• Advertising which shows babies being appropriately supervised while being bathed
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swimming pool ( Australian Insurance
Holdings – 0001 / 15 and 0024 / 15 ).
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A poster advertisement which featured an image of scissors cutting an electrical cord |
does not breach prevailing community standards on health and safety . |
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A television advertisement showing a man |
( Solar Engineering – 0418 / 15 ). |
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A television advertisement which showed |
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literally ‘ burying his head in the sand ’ a young baby being given a bath in a small
( iSelect Pty Ltd – 0252 / 15 ).
• Messages which trivialise important safety bath tub ( Johnson & Johnson Pacific Pty warnings should not be included in an
Advertising which is obviously fantastical
Ltd – 0190 / 15 ). advertisement likely to be seen by children .
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and unlikely to be taken seriously by most members of the community will not be seen as a breach of Section 2.6 .
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A television advertisement which featured cartoon imagery of seven ‘ Jimbo ’ characters travelling in the back of a
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A catalogue advertisement for a hip flask that was marked with the word poison and had an image of a skull and crossbones ( Target Australia Pty
Ltd – 0371 / 15 ).
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• While there are potential dangers in leaving the side of a cot down , when this is part of a fleeting scene which also shows a parent responding quickly to a child , it is not a depiction that was contrary to prevailing community standards on child and cot safety . |
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trailer ( Jim ’ s Mowing SA – 0254 / 15 ).
A television advertisement which featured cars trying to prevent their owners from re-fuelling them because it is not BP fuel
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Advertising which shows people using
-- equipment in a potentially unsafe manner , will usually be seen to breach Section 2.6 of the Code .
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An advertisement which included a brief scene of a baby in a cot with the safety rails down ( Kimberly-Clark Aust Pty Ltd
– 0087 / 15 ).
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( BP Australia Pty Ltd – 0303 / 15 ).
A television advertisement which depicted a man trying to shave his pubic region with a series of unsuitable tools ( Shaver
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A television advertisement which depicted a woman pushing food scraps into an ‘ insinkerator ’ with her hands
( Emerson – 0411 / 15 ).
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• Showing children in the same scene as a power tool which is being used , is not a breach of Section 2.6 of the Code as long as the safety of the child is not in doubt . |
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Shop Pty Ltd – 0381 / 15 ).
A television advertisement in which a man steps in front of a horse race which freezes while he changes a bet ( William
Hill – 0429 / 15 ).
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Advertisments which show people inside
-- fridges or containers that can be locked from the outside will breach section 2.6 of the
Code as they are unsafe actions which may be copied by children .
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A television advertisement which included a brief scene of a young boy using a toy lawn mower near his dad who was using a real lawn mower ( Dads 4 Kids
– 0137 / 15 ).
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TRANSPORT BRIDGING
CODES
CONSUMERS
-- A television advertisement which
SOCIAL MEDIA
INDEPENDENT depicted a man talking on his phone while standing on the back of two horses
GOVERNMENT
ACCOUNTABILITY
( Bingle Insurance – 0438 / 15 ).
INDUSTRY TRAINING
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A television advertisement for a camping store which included a brief scene of two young children in an icebox with the lid up and a boy standing in a fridge
( Smirkey ’ s Sports – 0010 / 15 ).
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A televison advertisement which depicted a scene from several decades ago , where a chainsaw is put in the back of a ute near a child ( Stihl Pty Ltd – 0107 / 15 ). |
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LIAISING
INTEGRITY
CINEMA
48
STANDARDSPEOPLE
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Advertising Standards Bureau |
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CONSUMERS ADAPTABLE EDUCATORS SOCIAL MEDIA |
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