Advertising Standards Bureau Review of Operations 2015 | Page 5
Strategic intent
The Advertising Standards Bureau (the ASB) administers a transparent,
robust, accessible and fair self-regulation system for advertising.
Our
purpose
Our
vision
The ASB exists to give voice to consumer values and guide industry
in maintaining decent, honest advertising aligning with prevailing
community values.
The ASB is the foremost authority in Australia for adjudication of
complaints about advertising and marketing communications.
• Transparency in decision making.
Our
values
Review of Operations 2015
• Accountability to advertisers and the community.
• Responsive to complaints.
• Independent decision making.
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