The Board also dismissed a number of complaints about advertisements in this area . The Board ’ s view was :
• Advertising which shows people acting in a wild and fun manner after drinking non‐alcoholic beverages , does not suggest they were drinking alcohol and does not breach Section 2.6 of the Code .
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A television advertisement for mineral water which showed a waiter spraying the water like champagne and people drinking the water and starting a food fight ( Schweppes Australia Pty Ltd – 0006 / 15 ).
• Advertising for a venue that serves alcohol is allowed to depict people over the age of 18 holding alcoholic beverages , as long as there is no suggestion that they are there to drink alcohol or to drink excessively .
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A television advertisement which depicted various activities that take place in a club including people dancing , attending a wedding , gathering after work , playing bingo and having lunch ( Clubs NSW – 0141 / 15 ).
• Advertising for alcohol venues or retailers which does not depict alcohol or condone or encourage excess consumption of alcohol will generally not be seen to breach Section 2.6 of the Code .
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A transport advertisement which showed a man and two women and the words ‘ Is Steve really Shy ?’ ( Urban Purveyor Group – 0359 / 15 ).
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A billboard with the phrase ‘ beer … because no good story starts with a salad .’ ( Coles – 0362 / 15 ).
• Advertisements which depict alcohol , but do not show people drinking it , and do not condone or encourage excess consumption will also not breach the Code .
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Advertisements that included pictures of steins of beer for an Octoberfest promotion , ( Urban Purveyor Group – 0405 / 15 and 0420 / 15 ).
• Advertising that raises awareness of appropriate drinking behaviours through the
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CONSUMERS ADAPTABLE EDUCATORS SOCIAL MED |
use of children , where it is obvious that the |
Gambling |
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children are not actually drinking alcohol , and |
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the advertisement is in a placement where it |
The Board considers the genuine community
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will only be seen by adults , will be considered |
concern regarding excessive gambling and
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to be an appropriate way to promote an important community issue .
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A television advertisement for alcohol awareness which showed two children acting in the manner of adults
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the problems associated with gambling for
TRANSPORT certain BRIDGIN members of society . In 2015 the Board considered INDEPENDEN
SOCIAL MED a number of complaints in this area and found
CONSUMER that none of the advertisements breached Section
CODE
2.6 of the Code . The Board ’ s view was :
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who are drunk ( Australian Drug Foundation – 0066 / 15 ).
• Advertising which shows children raising their glasses , where it is clear they are not consuming alcohol , is a behaviour which is related to celebration and not a behaviour that is only associated with alcohol .
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A television advertisement where children were seen to raise glasses in a ‘ cheers ’ motion ( Schweppes Australia Pty Ltd – 0367 / 15 ).
• Advertising depicting a person or people drinking which does not show anyone inebriated or consuming large quantities of alcohol , in the context of a movie promotion , does not depict material contrary to prevailing community standards on health and safety .
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An outdoor advertisement which showed a woman drinking from a bottle in a paper bag to advertise a MA15 + movie ( Universal Pictures – 0317 / 15 ).
• While there are significant community concerns regarding the anti-social and violent effects of alcohol , in the context of a product which is legally allowed to be consumed , advertising which suggests that you should drink responsibly does not depict material contrary to prevailing community standards on health and safety .
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A billboard promoting responsible drinking which featured an illustrated figure of a man holding a drink and the text ‘ Dignity – learn to keep it ’ ( DrinkWise Australia – 0046 / 15 ).
• While there is significant community concern regarding the negative consequences of irresponsible gambling , the depiction of the use of a betting app is not advertising a gambling product in a manner condoning or encouraging excessive gambling .
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A television advertisement showing a man using a gambling app on his phone at the gym ( Sportsbet – 0033 / 15 and 0118 / 15 ).
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A television advertisement showing a man using a gambling app on his phone while bringing in groceries ( Sportsbet – 0015 / 15 and 0165 / 15 ).
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A television advertisement showing a man using a gambling app on his phone at work ( Sportsbet – 0197 / 15 ).
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A television advertisement showing people using a gambling app on a phone while hiking ( Sportsbet – 0236 / 15 ).
• The promotion of wagering products is legal , and as such it is reasonable for an advertiser to promote their products , as long as they are not encouraging an excessive or unhealthy level of gambling .
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A television advertisement which featured the phrase ‘ Stand tall . It ’ s time to make a call ’ ( William Hill – 0111 / 15 ).
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A television advertisement which used the phrase ‘ for the thrill of it ’ ( Ubet – 0421 / 15 ).
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A television advertisement which featured a catchy song and people dancing to promote a gambling product ( Tabcorp – 0298 / 15 ).
• While linking a money lending service to a horse race is not the best message for an advertiser to send , when the link does not encourage gambling and is an analogy
Review of Operations 2015
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