LIAISING COMPLAINT DETERMINATION CONSOLIDATING
ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE
BONDING SELF-REGULATE INDEPENDENT BILLBOARDS PARTNERING TRANSPORT AUTHORITY POSTERS STANDARDS ADVERTISERS BILLBOARDS TELEVISION COOPERATING ACCOUNTABILITY MERGING COMMUNICATING SOCIAL MEDIA
DETERMINATION TRANSPORT
RADIO EDUCATING BUSINESS GOVERNMENT
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A television advertisement which featured a man in underwear bending over in front of someone who cannot look away ( AAMI – 0031 / 15 and 0032 / 15 ).
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A television advertisement featuring a man in his underwear promoting STD testing ( Victorian Aids Council – 0053 / 15 ).
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A television advertisement which includes a reference to a unicorn licking a crotch ( Stan – 0078 / 15 ).
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A television advertisement which features two men being tricked into cuddling by their partners ( Mars Confectionery – 0088 / 15 ).
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A television advertisement featuring a man wiping sweat from his groin at the gym ( Sportsbet – 0118 / 15 ).
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A billboard for a musical that included the word ‘ sex ’ in the title ( Sexercise the Musical Pty Ltd – 0124 / 15 ).
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A poster advertising a gay dating site ( Squirt – 0169 / 15 ).
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A television advertisement which included the use of the word ‘ orgasmic ’ to describe food ( Lagoon Restaurant – 0173 / 15 ).
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A poster advertisement which featured the back of a teddy bear who appears to be urinating ( Universal Pictures – 0179 / 15 ).
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A television advertisement which features a brief scene of a woman wearing a nightgown leaning out of a tent ( Mitsubishi Motors Aust Ltd – 0198 / 15 ).
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A television advertisement which joked you would become more attractive by consuming their product ( Red Bull – 0264 / 15 ).
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A television advertisement which briefly showed a woman lifting up her top to reveal her bra ( Mars Confectionery – 0267 / 15 ).
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A television advertisement in which a man is heard receiving a full-body wax ( BizCover – 0432 / 15 and 0470 / 15 ).
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A television advertisement where a woman flirts with a male pilot ( Breitling Oceania Pty Ltd – 0434 / 15 ).
• Complaints are sometimes made about an advertisement being sexualised . In cases where this is an interpretation unlikely to be shared by the general community , the advertisement will not be seen to breach Section 2.4 of the Code .
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A television advertisement for fast food in which the complainant felt that bacon on a pizza looked like an erection ( Yum Restaurants International – 0273 / 15 ).
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A window display featuring a mannequin riding a bomb which the complainant felt resembled a penis ( Breitling Boutiques – 0339 / 15 ).
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A catalogue advertisement featuring the phrase ‘ get dad to harden up ’ which the complainant believed to be sexual in nature ( Woolworths Supermarkets – 0365 / 15 ).
• The term vagina is the correct anatomical name for a part of a woman ’ s body and when the word is used in the appropriate context it is appropriate for use in advertising .
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A newspaper advertisement which featured the phrase ‘ Why is everyone talking about the Designer Vagina ?’ ( SKYN – 0018 / 15 ).
• Advertisements with sexualised themes are appropriate when care is taken to ensure these advertisements take into account the sensitivity of the relevant audiences .
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A number of advertisements in different media to promote a film with a MA rating ( Universal Pictures – 0047 / 15 , 0048 / 15 , 0049 / 15 , 0051 / 15 , 0083 / 15 and 0241 / 15 ).
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An internet advertisement which was parody of a sexualised film , featuring a greyhound ( Sportsbet – 0054 / 15 and 0055 / 15 ).
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A television advertisement for a dating site for married people which depicted women singing about looking for someone other than their man ( Ashley Maddison – 0106 / 15 ).
Sexualisation of children
The Board and the community continue to hold strong concerns over any imagery in advertising which may exploit or sexualise children . All complaints concerning the sexualisation of children are taken seriously and considered thoroughly by the Board .
Advertisers are responsible and cautious in the portrayal of children in advertisements , and the Board did not uphold any advertisement in this area in 2015 .
A number of complaints in this area were dismissed by the Board in 2015 . The Board ’ s view was :
• Depicting an older woman with a younger man , or vice-versa , as long as both parties are clearly of a consenting age , is not sexualisation of children .
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A television advertisement which depicted a young man meeting an older woman for a blind date , who he recognises as his old primary school teacher ( Coca-Cola South Pacific – 0097 / 15 ).
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A television advertisement which featured a woman on holidays , seducing a bell-hop ( Trivago – 0325 / 15 ).
• Complaints received about advertising which show images of young children in swimwear . Where these images do not employ sexual appeal , where the swimwear is age and situation appropriate , and there is no undue attention on the child ’ s body , this is not considered sexualisation of children .
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A television advertisement which featured a family camping , with one scene showing children playing in a stream , including a brief image of a young girl in a bikini ( Toyota Australia – 0188 / 15 ).
• Caution should be taken when using adult models who may appear to be teenagers in advertising , however when these images are not sexualised and appropriate for general audiences they will not be considered sexualisation of children .
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A poster in a shopping centre advertising a fashion brand which showed a young woman modelling clothes ( AMP – 0195 / 15 ).
40 Advertising Standards Bureau