Advertising Standards Bureau Review of Operations 2015

n advertisement on a van which read: A ‘Gay guys settle disputes by going outside and exchanging blows’ (Wicked Campers – 0040/15). Note: this advertisement did breach Section 2.1. Nudity -- n advertisement on a van which read: ‘It A makes my heart race when you sit on my face’ (Wicked Campers – 102/15). • -- n advertisement on a van which read: ‘I A don’t like small cars or real big women but sometimes I always find myself in them’ (Wicked Campers – 0337/15). -- • -- n ‘M’ rated television advertisement A which made reference to ‘hand jobs’ in the context of being a hand model (Crazy Domains – 0272/15). Facebook advertisement promoting A the purchase of extra seats on a flight which featured a voice-over describing different positions you can use on aircraft seats, including ‘girl on girl’ (Scoot Air – 0299/15). While humour and innuendo can often make an advertisement more acceptable, advertisements still need to be appropriate for a broad audience. The Board upheld a number of advertisements in this area. The Board’s view was: • dvertising which is able to be viewed by A children must still treat sex, sexuality and nudity with sensitivity to this audience, regardless of humor used. -- -- dvertising which uses images of people with A little or no clothing to promote an unrelated product will be seen to be a use of nudity that is not appropriate. -- -- • transport advertisement which used A an illustrated picture of a naked woman in work boots to promote a concreting business (Willycrete – 0316/15). window poster which featured an image A of four naked women seen from behind, (Lush – 0361/15). Certain levels of nudity can be considered acceptable by the Board if it is presented in a manner appropriate to the audience and does not expose genitalia or contain overly sexualised content. The Board’s view was: • I t is normal to be naked when bathing or showering and advertisements showing people in the shower, where there are no nipples or genitals visible, are considered appropriate. -- • • • television advertisement showing a A man sitting on the toilet using his mobile (Sportsbet – 0197/15). -- dvertisements for body moisturiser A included Pharmacare Laboratories (0121/15) and Beiersdorf Aust Ltd (0446/15). -- n outdoor advertisement for tanning A services (Body Bare Beauty – 0445/15). -- television advertisement showing a A young man in his underwear spraying himself with deodorant (Coty Australia Pty Ltd – 0257/15). Note: upheld under Section 2.6. dvertising which shows men without shirts A on, which is only mildly sexualised, is not inappropriate nudity. -- television advertisement which featured A a topless man wearing an apron while cooking (Nestle – 0210/15). -- television advertisement which A showed a man in his underwear (Sportsbet – 0213/15). omplaints are often received about C advertising which features women wearing low-cut tops, however if the advertisement is not focused on the woman’s breasts and the woman’s nipples aren’t visible, the advertising is not considered to be inappropriate nudity. -- • dvertising which showed people in A the shower included: The Body Shop (0214/15 and 0217/15) and Australian Super (0143/15). hile people may be uncomfortable viewing W images of people sitting on the toilet, where all genitals are covered these images do not constitute an inappropriate level of nudity. -- 38 rint advertisements which used P pictures of scantily clad women, in sexualised poses, in front of motorcycles (Metropolitan Motorcycle Spares – 0424/15 and 0425/15). I mages of naked people, even when the advertising is not sexually suggestive, may be considered inappropriate if able to be viewed by a broad audience including children. -- n advertisement on the side of a van A showing two Lego figures in a sexual position and the phrase ‘virginity is curable’ (Wicked Campers – 0003/15). ther phrases it viewed as breaching O Section 2.4 included Wicked Campers (0044/15, 0103/15, 0105/15, 0108/15, 0486/15 and 0496/15). the images are not sexualised, will usually be considered appropriate. The Board found several advertisements to be in breach of Section 2.4 of the Code in relation to nudity. The Board’s view was: higher level of sexualised content in A advertising which is limited to an adult or older teenage audience is appropriate and sensitive to the relevant audience. -- • COOPERATING BILLBOARDS ASSOCIATING GOVERNMENT ACCOUNTABILITY LIAISING INTEGRITY CINEMA INDUSTRY TRAINING STANDARDS PEOPLE TRANSPORT BRIDGING INDEPENDENT SOCIAL MEDIA Advertisements showing people’s bodies CONSUMERS and bare skin for toiletry products, where CODES hile some people would prefer not to see W ‘plumber’s cracks’ on television, they do not constitute inappropriate nudity. -- • television advertisement featuring a A woman in a low-cut top while dressed as a character from a game (Machine Zone – 0221/15). A television advertisement which depicted men on a worksite, leaning over so their ‘plumber’s cracks’ can be seen (Mitre 10 – 0366/15). dvertising which depicts nudity in a tasteful A manner, related to the artistic product or service being promoted, will not breach Section 2.4 of the Code. Advertising Standards Bureau

Advertising Standards Bureau Review of Operations 2015 | Page 40