Advertising Standards Bureau Review of Operations 2015 | Page 31
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television advertisement which
A
used the phrase ‘highway corroborree’
(Subaru – 0037/15).
epictions and imagery which is likely
D
to give a negative depiction of people of
particular race, ethnicity or nationality are
seen to be discriminatory and vilifying.
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n advertisement depicted three men
A
dressed in Australian paraphernalia
representing overseas air conditioning
brands ‘trying’ to be Australian (Actron
Air – 0081/15 and 0082/15).
a power point with a Kung Fu style
bandana across the top making it look
like a face, and the words ‘Kill Bill’
(powershop.com.au – 0453/15), the Board
noted the term ‘power point’ can be used
as an offensive and derogatory term to
describe a person of Asian descent.
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e use of Kung Fu noises or Kung Fu
Th
fighting does not amount to a depiction
that is negative or demeaning and does not
discriminate against or vilifiy a person or
section of the community on account of race.
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television advertisement with ‘Kung Fu’
A
themes and referenced a ‘war’ on prices
(Centralian Motors – 0301/15).
epictions of other cultures or cultural
D
activities in advertisements can often receive
complaints, when complainants believe that a
depiction is insensitive or incorrect, however
when the depiction is not negative this does
not amount to discrimination.
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television advertisement which showed
A
a tribesman in the jungle describing a
woman washing her hair (Procter &
Gamble Australia Pty Ltd – 0472/15).
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Facebook advertisement for travel
A
which included a depiction of a native
South African woman with missing teeth
(South African Tourism Australasia –
0148/15).
Review of Operations 2015
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television advertisement which featured
A
a voice-over promoting gambling odds
for the Asia Soccer Cup and the phrases,
‘You’ll love this long time’ and ‘you
download’ (Sportsbet – 0070/15).
television advertisement which showed
A
people in a number of roles, including
a Caucasian woman ‘volunteer’ waving
at another woman of African descent
(Australian Pensioners Insurance Agency
– 0454/15).
lthough the use of the Haka for commercial
A
gain is not allowed in New Zealand this
legislation does not apply in Australia and the
broad Australian community is unlikely to
interpret the use of the Haka in advertising as
discriminatory or vilifying of a particular race
or culture.
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The replication of well-known quotes about
social or political issues, when not a negative
statement about a person or section of the
community, do not constitute discrimination
or vilification.
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dvertisements which use people of different
A
ethnicities with positive roles are not
disparaging to any person.
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The Board also dismissed a number of complaints
relating to discrimination in this area. The Board
was of the view:
The Board also considered a number of
advertisements to not breach this provision of the
Code and was of the view:
umorous and light-hearted comments
H
which allude to Asian culture, but do not
make any comments about people from
Asia, do not portray or depict material in a
way which discriminates against or vilifies
a person or section of the community on
account of their race.
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A billboard advertisement featured
A television advertisement which showed
a caucasian man dressing in different
traditional clothes and using greetings
in other languages (iSelect Pty Ltd –
0061/15).
n advertisement on the side of a
A
campervan which read ‘When you
think about it, Adolf Hitler was the
first pop star – David Bowie