Advertising Standards Bureau Review of Operations 2015 | Page 31

-- • television advertisement which A used the phrase ‘highway corroborree’ (Subaru – 0037/15). epictions and imagery which is likely D to give a negative depiction of people of particular race, ethnicity or nationality are seen to be discriminatory and vilifying. -- -- -- • n advertisement depicted three men A dressed in Australian paraphernalia representing overseas air conditioning brands ‘trying’ to be Australian (Actron Air – 0081/15 and 0082/15). a power point with a Kung Fu style bandana across the top making it look like a face, and the words ‘Kill Bill’ (powershop.com.au – 0453/15), the Board noted the term ‘power point’ can be used as an offensive and derogatory term to describe a person of Asian descent. • • e use of Kung Fu noises or Kung Fu Th fighting does not amount to a depiction that is negative or demeaning and does not discriminate against or vilifiy a person or section of the community on account of race. -- • • television advertisement with ‘Kung Fu’ A themes and referenced a ‘war’ on prices (Centralian Motors – 0301/15). epictions of other cultures or cultural D activities in advertisements can often receive complaints, when complainants believe that a depiction is insensitive or incorrect, however when the depiction is not negative this does not amount to discrimination. -- television advertisement which showed A a tribesman in the jungle describing a woman washing her hair (Procter & Gamble Australia Pty Ltd – 0472/15). -- Facebook advertisement for travel A which included a depiction of a native South African woman with missing teeth (South African Tourism Australasia – 0148/15). Review of Operations 2015 • television advertisement which featured A a voice-over promoting gambling odds for the Asia Soccer Cup and the phrases, ‘You’ll love this long time’ and ‘you download’ (Sportsbet – 0070/15). television advertisement which showed A people in a number of roles, including a Caucasian woman ‘volunteer’ waving at another woman of African descent (Australian Pensioners Insurance Agency – 0454/15). lthough the use of the Haka for commercial A gain is not allowed in New Zealand this legislation does not apply in Australia and the broad Australian community is unlikely to interpret the use of the Haka in advertising as discriminatory or vilifying of a particular race or culture. -- The replication of well-known quotes about social or political issues, when not a negative statement about a person or section of the community, do not constitute discrimination or vilification. -- • dvertisements which use people of different A ethnicities with positive roles are not disparaging to any person. -- The Board also dismissed a number of complaints relating to discrimination in this area. The Board was of the view: The Board also considered a number of advertisements to not breach this provision of the Code and was of the view: umorous and light-hearted comments H which allude to Asian culture, but do not make any comments about people from Asia, do not portray or depict material in a way which discriminates against or vilifies a person or section of the community on account of their race. -- A billboard advertisement featured A television advertisement which showed a caucasian man dressing in different traditional clothes and using greetings in other languages (iSelect Pty Ltd – 0061/15). n advertisement on the side of a A campervan which read ‘When you think about it, Adolf Hitler was the first pop star – David Bowie