Advertising Standards Bureau Review of Operations 2015 | Page 26

MERGING BILLBOARDSTRANSPARENCY RADIO COMPLAINT PARTNERING
ADVERTISERSPOSTERS
COMMUNITY DETERMINATION OUTDOOR SELF-REGULATE RESPONSIVE MEMBERS TELEVISION ACCOUNTABILITY RESEARCH INTERNET RELIABLE UNITING REPORTS CONSUMERS COMMUNICATING DETERMINATION TRANSPORT EDUCATORS CODES CONSUMERS ADAPTABLE EDUCATORS SOCIAL MEDIA COOPERATING BILLBOARDS ASSOCIATING GOVERNMENT ACCOUNTABILITY LIAISING INTEGRITY CINEMA INDUSTRY TRAINING STANDARDSPEOPLE TRANSPORT BRIDGING INDEPENDENT
Long term development The ASB identifies opportunities to expand
SOCIAL MEDIA CONSUMERS remit consistent with international
CODES The ASB seeks to consolidate complaint best practice . handling systems where relevant
While decisions relating to Code content and In December 2014 , the ASB made a submission application are made by the code owners of to the Department of Health ’ s Review of the self-regulation system , the AANA , the Medicines and Medical Devices Regulation , ASB is actively investigating the feasibility and proposing that the ASB assume responsibility operational impacts of extending its role to better for all complaints about therapeutic products meet the needs of industry and consumers . This to the general public . The submission reiterated work includes investigations into the possibility proposals made in previous consultations with of providing copy advice for small businesses the Therapeutic Goods Administration and which are not members other industry bodies ANZTPA . In June 2015 the ASB attended a that provide advice to members . The ASB has meeting with the review panel to outline the also investigated the internal challenges and proposal . In November 2015 the second and final opportunities of broadening the charter of report of the Review of Medicines and Medical the Board to consider basic complaints about Devices Regulation was released . This report the truth and accuracy of advertising and included findings on the advertising framework marketing communications . These investigations for therapeutic goods . Recommendation are continuing .
56 provides :
The Panel recommends that current mechanisms for managing complaints are disbanded and a new mechanism is established consistent with best practice principles for complaint handling . In establishing the new complaints management mechanism , a single agency should be responsible to receive and manage complaints on the advertising of therapeutic products to the public . The Government should consider the following options : A . establishing the function within the NRA or other existing Commonwealth agency and ensuring appropriate resourcing for the function ; or B . calling for tenders from external organisations to undertake the function .
The ASB attended a stakeholder forum in Sydney on Wednesday 9 December to discuss the second report . Ahead of the meeting the ASB liaised with representatives from AANA , Communications Council , The Newspaper Works and the Australian Self-Medication Industry to discuss the industry approach . The ASB continues to work with industry and government to develop an effective self or co-regulatory system to better meet the needs of all stakeholders .
Business continues to fund the complaint handling system into the future
The Bureau Board has considered a number of strategies to encourage all advertisers to take part in the levy system .
The ASB continues to work on initiatives and stakeholder engagement around these strategies .
BUSINESS BONDING
TRANSPORT RADIO
BILLBOARDS
GOVERNMENT TRANSPORT PARTNERING
SELF-REGULATE EDUCATING
AUTHORITY POSTERS DETERMINATION
INDEPENDENT
24 Advertising Standards Bureau
STANDARDS ADVERTISERS BILLBOARDS
LIAISING COMPLAINT DETERMINATION CONSOLIDATING
ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE
MERGING COMMUNICATING SOCIAL MEDIA
TELEVISION COOPERATING ACCOUNTABILITY
UNITING REPORTS CONSUMERS COMMUNICATING ACCESSIBLE LIAISING
ACCOUNTABILITY STANDARDS INTERNET RELIABLE GOVERNMENT
ADVERTISERS RESPONSIVE MEMBERS TELEVISION INITIATIVES ACCOUNTABILITY
POSTERS COMMUNITY DETERMINATION OUTDOOR INDEPENDENT PEOPLE
TRANSPARENCY RADIO COMPLAINT PARTNERING SELF-REGULATE
DETERMINATIONTRANSPORT EDUCATORS TRANSPARENCY COMMUNICATING