Advertising Standards Bureau Review of Operations 2015 | Page 25

High standards in governance
Responsibility for the governance of the ASB
rests with the ASB’s Board of Directors, together
with the CEO.
In 2015, the Board of Directors undertook its
biennial strategic planning exercise, setting in
place the ASB’s strategic directions for 2015-17.
As part of this exercise, a comprehensive review of
the ASB’s risk analysis and assessment framework
was also undertaken. The risks assessed as “High”
are monitored and considered by the Board of
Directors at each board meeting.

MERGING BILLBOARDS TRANSPARENCY RADIO COMPLAINT PARTNERING
ADVERTISERS POSTERS COMMUNITY DETERMINATION OUTDOOR
SELF-REGULATE RESPONSIVE MEMBERS TELEVISION
ACCOUNTABILITY RESEARCH INTERNET RELIABLE
UNITING REPORTS CONSUMERS COMMUNICATING
DETERMINATION TRANSPORT EDUCATORS CODES
CONSUMERS ADAPTABLE EDUCATORS SOCIAL MEDIA
COOPERATING BILLBOARDS ASSOCIATING
GOVERNMENT ACCOUNTABILITY
LIAISING INTEGRITY CINEMA
INDUSTRY TRAINING
STANDARDS PEOPLE
TRANSPORT BRIDGING
INDEPENDENT
SOCIAL MEDIA
CONSUMERS
CODES

Governance priorities for 2015-17 aim at
ensuring appropriate board policies are in place
and adhered to; that regular evaluations of the
Board of Directors reflect high standards in
governance; and that processes remain in place
to ensure the separation between the work of the
Board of Directors and the decision making of the
Advertising Standards Board.
In 2015, the Board of Directors updated its
board policies to reflect best practice in board
composition, board rotation and succession
planning. New internal reporting processes were
also introduced to assist with monitoring the
ASB’s governance and compliance obligations.
The Board of Directors undertook its first
board self-evaluation in 2014, with a second
board evaluation scheduled for 2016 using an
external facilitator.
All directors complete a conflict of interest
declaration annually in accordance with the
Board of Directors approved policy and are
required to declare conflicts of interest at each
meeting.The Board of Directors insists on
an absolute separation between its work and
that of the Advertising Standards Board and
the Advertising Claims Board, as essential to
ensuring the independence and integrity of the
complaint resolution process of the advertising
self‑regulation system.

Article published on https://mumbrella.com.au on 27 October 2015

Review of Operations 2015

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