8 staff
11.11 % 6.8
6.55 full-time staff equivalent
ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE
BONDING SELF-REGULATE INDEPENDENT BILLBOARDS PARTNERING TRANSPORT AUTHORITY POSTERS STANDARDS ADVERTISERS BILLBOARDS TELEVISION COOPERATING ACCOUNTABILITY MERGING COMMUNICATING SOCIAL MEDIA
DETERMINATION TRANSPORT
RADIO EDUCATING BUSINESS GOVERNMENT
Internal business processes
Advertising Standards Board makes robust decisions that align with community standards
The ASB regularly commissions research to test the decisions of the Board against the views of the broader community .
The research program provides vital feedback to the ASB and the Board on considering if Board decisions are broadly in line with or out-of-step with changing community perceptions .
Subject to the availability of resources , the ASB strives to conduct at least one research project each year .
2015 research was conducted in relation to community perceptions of advertising directed primarily to children . Results of this research are discussed in this report .
Members of the Advertising Standards Board attended two training days in 2015 . During the training days the Board were given the opportunity to provide feedback on Code issues during a presentation from AANA ’ s Director of Policy and Regulatory , Simone Brandon , as well as a briefing on changes to Free TV Code of Practice from Free TV ’ s Director of Legal and Broadcasting Policy , Clare O ’ Neil . Information was provided by Colmar Brunton ’ s Managing Director Corey Fisher about the advertising directed primarily to children research results , and a session about the use and history of violence / graphic images in TV advertising was also provided by the Traffic Accident Commission ’ s ( Victoria ) Manager , Strategy & Programs , Road Safety , Elizabeth Waller .
The ASB complaints handling service meets established best practice
In recent years the ASB has improved the timeliness of the complaint adjudication system . The ASB has invested significant resources in the development of a contemporary business process management system to streamline , automate and control much of the case management and document generation requirements of the complaint adjudication scheme .
The complaint adjudication system is subject to annual benchmarking against international standards , established by the European Advertising Standards Alliance ( EASA ).
As appropriate , the ASB correspondence to complainants ( particularly when the complaint raises issues that are outside the charter of the Board ), will refer the complainant to a more appropriate body to ensure an outcome for the complainant .
The ASB accepts complaints referred by industry and media stakeholders as well as those referred by Members of Parliament ( state and federal ). In particular , television stations regularly forward complaints they receive about advertising concerns .
While ensuring that advertisers are provided adequate natural justice to respond to complaints , the ASB endeavours to obtain timely information from advertisers so that cases can be resolved in the optimal timeframe .
The KPI for timeliness is set at 80 per cent of case completion in 42 calendar days . The actual result during 2015 fell slightly under the target percentage of 80 per cent ( 78.9 per cent ) for Code of Ethics and FCAI complaints . The average number of days to complete all cases was 36.5 days in 2015 , which is consistent with previous years , and slightly lower than an average 37 calendar days in 2014 .
The Bureau Board agreed that an appropriate benchmark for assessment of ASB ’ s performance
2015 ASB is ASIC Regulatory Guide 139 - approval and oversight of external dispute resolution schemes ( RG 139 ). ASB undertakes an annual internal assessment of compliance against the six key principles forming RG 139 . The 2015 review found that ASB has a high to very high level of compliance with these principles .
A committed , appropriately skilled and sustainable workforce
CEO Fiona Jolly received praise from media and international SRO representatives for 10 years of strong and successful leadership of the ASB .
The ASB endeavours to provide a rewarding and challenging work environment while also maintaining a flexible family-friendly workplace . In 2015 , staff have met work challenges and family needs through a combination of flexible work options such as working remotely and from home .
Training for staff is identified as part of annual performance setting and is also promoted in relation to skills and qualifications required . As well as attendance at a variety of industry workshops and conferences to maintain a current knowledge of industry trends , staff training was undertaken in social media marketing , office administration , legal ethics and in work health safety .
The ASB maintained an employee assistance program ( EAP ) through an external service provider which provides advice , counselling and support to all ASB staff .
8 staff
11.11 % 6.8
3 full-time 5 part-time
6.55 full-time staff equivalent
staff gross attrition rate
1 separation in 2015
years average staff tenure
22 Advertising Standards Bureau