broadcast , only if the advertiser refuses to voluntarily comply with the Board decision , has continued .
• worked with the Australian Communications and Media Authority ( ACMA ) and Free TV Australia to refine the pre-complaint lodgment questionnaire , to satisfy ACMA requirements of the revised 2015 FreeTV Code of Practice .
• use of ASB blog posts by the Communications Council in their online newsletter , further raising awareness of the Codes in industry circles .
• Minister Michaelia Cash , Minister Assisting the Minister for Women
In 2015 , CEO Fiona Jolly , also met with Malcolm Turnbull , in his role as Minister for Communications , about government support of self-regulation and the options it could provide in assisting in cases of non-compliance . The ASB has continued to liaise with Federal and State governments about potential solutions to non‐compliance .
The ASB works hard to inform other complaints bodies of the scope and extent of its authority .
In December the ASB met with ACT health representatives , following the ASB ’ s submission to the ACT Government consultation on food and drink marketing submitted on 23 November 2015 .
The report Irk , eek , oh ! & really ? – 40 years : self-regulation meeting community standards in advertising was launched at an event held at Parliament House in March . The event was attended by industry representatives , code‐owners , current and past Board members and government representatives .
• the ASB ’ s continued sponsorship of the Media Federation Awards , participation in judging and presentation of an award . The ASB also continued sponsorship of the NGEN program .
• meetings with Google to discuss the new children only YouTube channel and other general issues .
Government stakeholders understand , support and endorse the ASB
The ASB continues to liaise with government representatives to raise awareness of the advertising self-regulation system . In 2015 meetings were held with :
• Richard Marles MP
• the office of Mark McGowan , Opposition Leader for Western Australia
• Jason Clare MP , Opposition Spokesperson for Communications
• George Christensen , MP
This is particularly so in relation to engagement with the Australian Competition and Consumer Commission ( ACCC ) and Fair Trading / Consumer Affairs departments in the State / Territory governments . The ASB has an effective working relationship with the ACCC and has engaged with the ACCC and Fair Trading departments to ensure that their customer support / telephone inquiries personnel are aware of the nature and extent of the Board ’ s charter . This work also assists in providing accurate information to consumers about the best place to raise concerns .
In particular , the ASB works diligently to ensure that ACCC / Fair Trading front line staff understand that Section 2 of the AANA Code of Ethics does not cover all issues of truth and accuracy of advertising and that complaints about the truth and accuracy of advertising rests with the government entities themselves .
BUSINESS BONDING
TRANSPORT RADIO
BILLBOARDS
GOVERNMENT TRANSPORT PARTNERING
SELF-REGULATE EDUCATING
AUTHORITY POSTERS DETERMINATION
INDEPENDENT
18 Advertising Standards Bureau
STANDARDS ADVERTISERS BILLBOARDS
LIAISING COMPLAINT DETERMINATION CONSOLIDATING
ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE
MERGING COMMUNICATING SOCIAL MEDIA
TELEVISION COOPERATING ACCOUNTABILITY
UNITING REPORTS CONSUMERS COMMUNICATING ACCESSIBLE LIAISING
ACCOUNTABILITY STANDARDS INTERNET RELIABLE GOVERNMENT
ADVERTISERS RESPONSIVE MEMBERS TELEVISION INITIATIVES ACCOUNTABILITY
POSTERS COMMUNITY DETERMINATION OUTDOOR INDEPENDENT PEOPLE
TRANSPARENCY RADIO COMPLAINT PARTNERING SELF-REGULATE
DETERMINATION TRANSPORT EDUCATORS TRANSPARENCY COMMUNICATING