Business understands , supports and endorses the ASB system
Sole member recognises value provided by the ASB
Code owners recognise value provided by the ASB
DETERMINATIONTRANSPORT EDUCATORS TRANSPARENCY COMMUNICATING
UNITING REPORTS CONSUMERS COMMUNICATING ACCESSIBLE LIAISING
ACCOUNTABILITY STANDARDS INTERNET RELIABLE GOVERNMENT
ADVERTISERS RESPONSIVE MEMBERS TELEVISION INITIATIVES ACCOUNTABILITY
The ASB and the NSW Business Chamber collaborated to produce and present a webinar for small and micro business owners aiming to raise awareness of the Code of Ethics . The webinar has now been made available on the ASB website to provide a resource for other interested business owners . The business chamber also published an article in the Business Connect Magazine highlighting the Advertising codes .
In June , CEO Fiona Jolly was invited to join the Mumbrella 360 conference in a discussion about advertising complaints and Board determinations .
In 2015 the compliance rate was 96.82 per cent . In 2015 there were 13 cases which were upheld , but not modified or discontinued . Nine of the cases related to the one advertiser . If this advertiser was not included , the compliance rate would be 99.15 per cent . The ASB continues to work with relevant government organisations to find an enforcement solution in relation to this advertiser .
Advertisers from across Australia continue to take a responsible approach and are willing to adhere to community standards .
POSTERS COMMUNITY DETERMINATION OUTDOOR INDEPENDENT PEOPLE
TRANSPARENCY RADIO COMPLAINT PARTNERING SELF-REGULATE
LIAISING COMPLAINT DETERMINATION CONSOLIDATING
ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE
MERGING COMMUNICATING SOCIAL MEDIA
TELEVISION COOPERATING ACCOUNTABILITY
STANDARDS ADVERTISERS BILLBOARDS
TRANSPORT AUTHORITY POSTERS
Review of Operations 2015
BILLBOARDS PARTNERING
INDEPENDENT
SELF-REGULATE
BONDING
The ASB continues to work effectively with the Association of Australian National Advertisers ( AANA ) and provide feedback to the Code development framework on Code issues identified by the Board .
Perth April Curtin University ( 20 people ) October Curtin University ( 20 people online presentation )
In March 2015 , the ASB wrote to AANA raising key issues from the 2014 year that were reflected in complaint statistics , to which the AANA formally responded . In August the ASB attended an AANA Board meeting to present an update on ASB achievements and strategic intentions . The ASB has worked with AANA to provide comment on a Wagering Discussion paper which was released by AANA in November . The ASB has worked with AANA to finalise revision to the Code of Ethics and associated practice note regarding the public relations exclusion to the definition of advertising and marketing .
RADIO EDUCATING
BUSINESS GOVERNMENT
DETERMINATION TRANSPORT
Adelaide June Adelaide University ( 45 people )
The ASB partnered with the Australian Food and Grocery Council ( AFGC ) to deliver training on the food codes to AFGC members in mid-March . The training was well received with attendees participating in group work to evaluate advertisements in relation to the Codes and Initiatives .
Industry peak bodies endorse and collaborate to support the system
The ASB has continued its work to highlight the benefits of the advertising self-regulation system with industry stakeholders and organisations through support in the form of information sharing , awareness sessions and sponsorship . In turn , the ASB receives support from industry through collaboration on projects to refine and review complaints system processes . During 2015 this included :
• cooperation from industry bodies such as FreeTV , Outdoor Media Association ( OMA ), Commercial Radio Australia and Australian Subscription Television and Radio Association ( ASTRA ) to have an advertisement withdrawn or removed from
Brisbane April Queensland University of Technology ( online presentation )
Sydney March AFGC RCMI / QSRI training ( 50 people ) March University of Technology Sydney ( 60 people ) September Sydney University ( 60 people )
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