Advertising Standards Bureau Review of Operations 2015

and highlighted that members of the Advertising Standards Board are community members and independent of the advertising industry. The advertisement was tweeted along with a link to the ASB website and generated a total of 13,228 impressions over six days. The initiative will be further developed during 2016. The ASB website was redeveloped in 2015, providing a fresh, dynamic and easy to use online presence. The site was structured more effectively and was redesigned making access to information easier and quicker. The ASB has enhanced its social media presence and uses these tools to better engage with the community. A blog is used to highlight current issues and create greater engagement with the community and advertisers. In the six months between the creation of the new website and blog format in July 2015 and the end of the year, there were just over 5,400 visits to the blog from 4,025 unique users. The most viewed blog post was ‘2015 most complained about ads - so far’ which had 1,747 views from 1,274 users. In 2015 the ASB published seven blog posts which generated 39 comments from community members. all such documents made publicly available on the website. The 2014 community awareness campaign, promoting the message that the members of the Advertising Standards Board are independent members of the community, was continued into 2015. The ASB has created a Twitter account to engage with social media users on this dynamic platform. Information about ASB publications and research reports is actively and widely distributed, with 59 172 183 34,000 Twitter tweets Blog posts 7 mentions followers impressions 186 5,401* comments hits ACCOUNTABILITY STANDARDS INTERNET RELIABLE GOVERNMENT UNITING REPORTS CONSUMERS COMMUNICATING ACCESSIBLE LIAISING TELEVISION COOPERATING ACCOUNTABILITY MERGING COMMUNICATING SOCIAL MEDIA ACCOUNTABILITY COMMUNITY EDUCATING SELF-REGULATE LIAISING COMPLAINT DETERMINATION CONSOLIDATING STANDARDS ADVERTISERS BILLBOARDS AUTHORITY POSTERS DETERMINATION INDEPENDENT SELF-REGULATE EDUCATING BILLBOARDS GOVERNMENT TRANSPORT PARTNERING TRANSPORT RADIO BUSINESS BONDING 11 1,493 16,548 28% sent Bulletin subscribers received open rate * Since introduction of new website in July 2015 2015 Twitter followers 200 150 141 100 90 94 105 111 118 120 APR MAY JUN 146 50 0 JAN FEB Review of Operations 2015 MAR JUL AUG 156 SEP 169 OCT 177 183 NOV DEC 15

Advertising Standards Bureau Review of Operations 2015 | Page 17