Advertising Standards Bureau Review of Operations 2014 | Page 98
Initiative Administration Committee
4.3. The Initiative Administration Committee
supports the management of the Initiative and the
QSR Initiative in conjunction with the Initiative
Administration Manager. Terms of Reference are
at Schedule 2.
5. Compliance and complaints
Compliance
5.1. Signatories must develop and publish a
Company Action Plan communicating how they
will meet the Core Principles of this Initiative.
5.2. All Company Action Plans must be
consistent with the Core Principles of
this Initiative.
5.3. Where applicable, Company Action
Plans must detail the nutrition criteria used to
determine healthier dietary choices.
5.4. Signatories must brief all relevant staff on
the Core Principles of this Initiative and their
Company Action Plan.
5.5. Signatories must report on their Advertising
and Marketing Communications to Children on
an annual basis.
5.6. AFGC must coordinate monitoring of
company activities on an annual basis to confirm
compliance. Reports of this monitoring must be
made publicly available.
Complaints
5.7. Complaints under this Initiative must be
determined by an independent body.
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5.8. The Advertising Standards Bureau has been
appointed to consider any complaints made under
this Initiative.
5.9. Signatories must comply with decisions of
the Advertising Standards Board, which may
include removing or amending non-compliant
Advertising and Marketing Communications.
Schedule 1
Core Principles
Advertising and Marketing Messaging
S1.1. Advertising and Marketing
Communications to Children for food and/or
beverages must:
(a) Represent healthier dietary choices,
consistent with established scientific or
Australian government standards, as detailed
in Signatories’ Company Action Plan; and
(b) Reference, or be in the context of, a healthy
lifestyle, designed to appeal to Children
through messaging that encourages:
i. Good dietary habits, consistent with
established scientific or government
standards; and
ii. Physical activity.
Use of Products in Interactive Games
S1.3. Signatories must ensure that any interactive
game directed primarily to Children which
includes the Signatory’s food and/or beverage
products is consistent with S1.1.
Advertising in Schools, Pre-Schools and Day
Care Centres
S1.4. Signatories must not engage in any
Advertising and Marketing Communication
to Children in Australian primary schools,
pre schools and day care centres, except where
specifically requested by, or agreed with, the
school administration for educational or
informational purposes, or related to healthy
lifestyle activities under the supervision of the
school administration or appropriate adults.
Schedule 2
Terms Of Reference: Initiative
Administration Committee
The Initiative Administration Committee
performs an integral role in overseeing
the management of the RCMI and the
QSR Initiative.
Functions
Product Placement
The core functions include:
S1.2. Signatories must not pay for the placement
of, or actively seek to place, food and/or beverage
products in the program or editorial content of
any Me