Advertising Standards Bureau Review of Operations 2014 - Page 98

Initiative Administration Committee 4.3. The Initiative Administration Committee supports the management of the Initiative and the QSR Initiative in conjunction with the Initiative Administration Manager. Terms of Reference are at Schedule 2. 5. Compliance and complaints Compliance 5.1. Signatories must develop and publish a Company Action Plan communicating how they will meet the Core Principles of this Initiative. 5.2. All Company Action Plans must be consistent with the Core Principles of this Initiative. 5.3. Where applicable, Company Action Plans must detail the nutrition criteria used to determine healthier dietary choices. 5.4. Signatories must brief all relevant staff on the Core Principles of this Initiative and their Company Action Plan. 5.5. Signatories must report on their Advertising and Marketing Communications to Children on an annual basis. 5.6. AFGC must coordinate monitoring of company activities on an annual basis to confirm compliance. Reports of this monitoring must be made publicly available. Complaints 5.7. Complaints under this Initiative must be determined by an independent body. 96 5.8. The Advertising Standards Bureau has been appointed to consider any complaints made under this Initiative. 5.9. Signatories must comply with decisions of the Advertising Standards Board, which may include removing or amending non-compliant Advertising and Marketing Communications. Schedule 1 Core Principles Advertising and Marketing Messaging S1.1. Advertising and Marketing Communications to Children for food and/or beverages must: (a) Represent healthier dietary choices, consistent with established scientific or Australian government standards, as detailed in Signatories’ Company Action Plan; and (b) Reference, or be in the context of, a healthy lifestyle, designed to appeal to Children through messaging that encourages: i. Good dietary habits, consistent with established scientific or government standards; and ii. Physical activity. Use of Products in Interactive Games S1.3. Signatories must ensure that any interactive game directed primarily to Children which includes the Signatory’s food and/or beverage products is consistent with S1.1. Advertising in Schools, Pre-Schools and Day Care Centres S1.4. Signatories must not engage in any Advertising and Marketing Communication to Children in Australian primary schools, pre schools and day care centres, except where specifically requested by, or agreed with, the school administration for educational or informational purposes, or related to healthy lifestyle activities under the supervision of the school administration or appropriate adults. Schedule 2 Terms Of Reference: Initiative Administration Committee The Initiative Administration Committee performs an integral role in overseeing the management of the RCMI and the QSR Initiative. Functions Product Placement The core functions include: S1.2. Signatories must not pay for the placement of, or actively seek to place, food and/or beverage products in the program or editorial content of any Me